APA (7th ed.) Citation

McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide (2. ed.). Elsevier.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2. ed. Amsterdam [u.a.]: Elsevier, 2006.

MLA (9th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2. ed. Elsevier, 2006.