Unleashing the power of PR: a contrarian's guide to marketing and communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2006
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | XXI, 247 S. graph. Darst. |
| ISBN: | 0787982792 9780787982799 |
Internformat
MARC
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| 245 | 1 | 0 | |a Unleashing the power of PR |b a contrarian's guide to marketing and communication |c Mark Weiner |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 2006 | |
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Communication in marketing | |
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Datensatz im Suchindex
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|---|---|
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| author | Weiner, Mark J. |
| author_facet | Weiner, Mark J. |
| author_role | aut |
| author_sort | Weiner, Mark J. |
| author_variant | m j w mj mjw |
| building | Verbundindex |
| bvnumber | BV021632607 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)65301581 (DE-599)BVBBV021632607 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV021632607 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:57:40Z |
| indexdate | 2024-07-09T20:40:23Z |
| institution | BVB |
| isbn | 0787982792 9780787982799 |
| language | English |
| lccn | 2006008660 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014847486 |
| oclc_num | 65301581 |
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| physical | XXI, 247 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Jossey-Bass |
| record_format | marc |
| spelling | Weiner, Mark J. Verfasser aut Unleashing the power of PR a contrarian's guide to marketing and communication Mark Weiner 1. ed. San Francisco Jossey-Bass 2006 XXI, 247 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Interne communicatie gtt Marketing gtt Public relations gtt Public relations Business communication Communication in marketing Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikation (DE-588)4031883-7 s DE-604 Marketing (DE-588)4037589-4 s http://www.loc.gov/catdir/toc/ecip0610/2006008660.html Table of contents |
| spellingShingle | Weiner, Mark J. Unleashing the power of PR a contrarian's guide to marketing and communication Interne communicatie gtt Marketing gtt Public relations gtt Public relations Business communication Communication in marketing Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4031883-7 |
| title | Unleashing the power of PR a contrarian's guide to marketing and communication |
| title_auth | Unleashing the power of PR a contrarian's guide to marketing and communication |
| title_exact_search | Unleashing the power of PR a contrarian's guide to marketing and communication |
| title_exact_search_txtP | Unleashing the power of PR a contrarian's guide to marketing and communication |
| title_full | Unleashing the power of PR a contrarian's guide to marketing and communication Mark Weiner |
| title_fullStr | Unleashing the power of PR a contrarian's guide to marketing and communication Mark Weiner |
| title_full_unstemmed | Unleashing the power of PR a contrarian's guide to marketing and communication Mark Weiner |
| title_short | Unleashing the power of PR |
| title_sort | unleashing the power of pr a contrarian s guide to marketing and communication |
| title_sub | a contrarian's guide to marketing and communication |
| topic | Interne communicatie gtt Marketing gtt Public relations gtt Public relations Business communication Communication in marketing Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Interne communicatie Marketing Public relations Business communication Communication in marketing Öffentlichkeitsarbeit Kommunikation |
| url | http://www.loc.gov/catdir/toc/ecip0610/2006008660.html |
| work_keys_str_mv | AT weinermarkj unleashingthepowerofpracontrariansguidetomarketingandcommunication |