The marketing plan:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2006
|
| Edition: | 5. ed. |
| Subjects: | |
| Physical Description: | XVIII, 350 S. graph. Darst. |
| ISBN: | 9780471755296 047175529X |
Staff View
MARC
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Record in the Search Index
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| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)62118475 (DE-599)BVBBV021625617 |
| dewey-full | 658.802 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.802 658.8/02 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV021625617 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:55:07Z |
| indexdate | 2024-07-09T20:40:13Z |
| institution | BVB |
| isbn | 9780471755296 047175529X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014840607 |
| oclc_num | 62118475 |
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| owner_facet | DE-473 DE-BY-UBG DE-N2 DE-634 DE-2070s DE-188 |
| physical | XVIII, 350 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Wiley |
| record_format | marc |
| spelling | Cohen, William A. Verfasser aut The marketing plan William A. Cohen 5. ed. Hoboken, NJ Wiley 2006 XVIII, 350 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Planung (DE-588)4046235-3 s DE-188 |
| spellingShingle | Cohen, William A. The marketing plan Marketing Management Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4046235-3 (DE-588)4309237-8 (DE-588)4078609-2 |
| title | The marketing plan |
| title_auth | The marketing plan |
| title_exact_search | The marketing plan |
| title_exact_search_txtP | The marketing plan |
| title_full | The marketing plan William A. Cohen |
| title_fullStr | The marketing plan William A. Cohen |
| title_full_unstemmed | The marketing plan William A. Cohen |
| title_short | The marketing plan |
| title_sort | the marketing plan |
| topic | Marketing Management Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Marketing Management Marketing Planung Strategische Planung Unternehmensplanung |
| work_keys_str_mv | AT cohenwilliama themarketingplan |