APA (7th ed.) Citation

Peppers, D. (2005). Return on customer: Creating maximum value from your scarcest resource. Cyan.

Chicago Style (17th ed.) Citation

Peppers, Don. Return on Customer: Creating Maximum Value from Your Scarcest Resource. London: Cyan, 2005.

MLA (9th ed.) Citation

Peppers, Don. Return on Customer: Creating Maximum Value from Your Scarcest Resource. Cyan, 2005.

Warning: These citations may not always be 100% accurate.