Making innovation pay: people who turn IP into shareholder value
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2006
|
| Subjects: | |
| Online Access: | Table of contents Publisher description Inhaltsverzeichnis |
| Physical Description: | XXI, 201 S. Ill., graph. Darst. |
| ISBN: | 0471733377 9780471733379 |
Staff View
MARC
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| 245 | 1 | 0 | |a Making innovation pay |b people who turn IP into shareholder value |c ed. by Bruce Berman |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2006 | |
| 300 | |a XXI, 201 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Technological innovations |x Economic aspects | |
| 650 | 4 | |a Patent licenses | |
| 700 | 1 | |a Berman, Bruce |e Sonstige |4 oth | |
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Record in the Search Index
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| adam_text | ¦
Contents Acknowledgments xiii
Foreword by Kevin Rivette, aufhorofRembrandts in the Attic xv
Introduction xix
Chapter l Roadblocks or Building Blocks? 3
by Bruce Berman
Worthy Opponents 5
Distinguishing Patent Trolls from
Independent Asserters 7
High Stakes Poker 9
A Double Standard for IP Assets 11
Tolls,Trolls, and U Turns 14
Chapter 2 Turning a Patent Portfolio into a Profit Center 19
by Marshall Phelps
Profile: Hail to the Chief IP Officer 19
ThinkPad®: The Licensing Story 23
A Virtuous Circle 26
Four Keys to an Effective Licensing Program 29
Innovative Uses for Innovation Rights 30
Chapter 3 Seeing through the Illusion of Exclusion 35
by Daniel P. McCurdy
Profile: Purveyor of Quality 3 5
IP on the Radar Screen 39
Gaining Competitive Advantage 40
IX
X CONTENTS
IBM Leads the Way 41
Timing the License 43
Knowing What You Have 46
Masterpieces Hang in Museums, Not in Attics 48
Emerging Models 49
Chapter 4 On Patent Trolls and Other Myths 53
by Alexander Poltorak
Profile: Knight in Shining Armor 53
A Patent Is a Negative Right 57
Myth #1: A patent is needed to practice
the invention. 58
Myth #2: It is not nice to sue for patent
infringement. 59
Myth #3: The value of a patent is the same as
the value of the patented technology. 60
Myth #4: The patent system is fair. 61
Do Patent Trolls Really Exist? 62
Myth #5: A patent is a tax on innovation. 64
Chapter 5 Roadblocks,Toll Roads, and Bridges:
Using a Patent Portfolio Wisely 67
by Peter Detkin
Profile: From Trolls to Tolls 67
Shareholders Expect a Return on IP 69
Not All Patents Are Created Equal 72
Deploying Unrelated or Orphan Patents 77
Who Are the Buyers? 79
A Seller s Paradox 81
Chapter e Risky Business: Overlooking Patents
as Financial Assets 85
by James E. Malackowski
Profile: Wunderkind 85
CONTENTS XI
Director and Officer Accountability 89
Patent Enforcement Litigation 89
Sarbanes Oxley—Related Compliance 91
Shareholder Litigation 93
IP Driven Shareholder Value 95
Performance Measurement 98
Director and Officer Responsibility 100
Looking Ahead 101
Chapter 7 Who Benefits from Patent Enforcement? 105
by Raymond P. Niro
Profile: Little Guys Like Him 105
A Patent Is Worthless Without a Remedy 109
When Inventors Fail, Innovation Suffers 110
Inventors Must Consider Patent Enforcement 112
Patent Trolls and Harassment 11A
The Role of Contingent Fee Representation 115
Large Patentees Are Fighting Back 118
Breaking from the Pack 119
Dispelling the Troll Myth 119
The Danger of Not Enforcing 120
Leveling the Field 121
Chapter 8 Global IP in Crisis: The Threat to
Shareholder Value 125
by Bruce A. Lehman
Profile: All Along the Watchtowcr 125
The Leadership Vacuum 129
The Top U.S. Patentees Are Not U.S. Companies 130
The Dangers of Uncertainty 132
Viagra® in China 133
An Action Plan 135
Managements Need to Step Up 139
XII CONTENTS
Chapter 9 It Takes More Than Being Right to Win
a Patent Dispute 143
by Ronald]. Schutz
Profile: Serious Competitor 143
Know Everything That Can Be Known 146
Juries Love a Good Story 147
Identifying Strong Patents 149
Good Guys and Bad Guys 150
Patent Disputes: Measuring Risk and Reward 152
Hedging the Risk 154
Chapter io Managing Innovation Assets as Business Assets 159
by Joe Beyers
Profile: Master Scout 159
Legal vs. Business Led IP Perspectives 163
Elements of a Business Led IP Model 165
How Patent Trolls Affect Profits 169
The Nature of the Unfair Value That
Patent Trolls Can Realize 170
What Operating Companies Can Do
to Protect Themselves 173
Chapter ii Secrets of the Trade: An Inventor Shares
His Licensing Know How 177
by Ronald A. Katz
Profile: An American Original 177
The Business Model 182
Agreements and Fee Schedules 186
Ongoing Research and Notification Program 187
Litigation: Always a Last Resort 189
Defining Success 190
Index 191
|
| adam_txt |
¦
Contents Acknowledgments xiii
Foreword by Kevin Rivette, aufhorofRembrandts in the Attic xv
Introduction xix
Chapter l Roadblocks or Building Blocks? 3
by Bruce Berman
Worthy Opponents 5
Distinguishing Patent Trolls from
Independent Asserters 7
High Stakes Poker 9
A Double Standard for IP Assets 11
Tolls,Trolls, and U Turns 14
Chapter 2 Turning a Patent Portfolio into a Profit Center 19
by Marshall Phelps
Profile: Hail to the Chief IP Officer 19
ThinkPad®: The Licensing Story 23
A Virtuous Circle 26
Four Keys to an Effective Licensing Program 29
Innovative Uses for Innovation Rights 30
Chapter 3 Seeing through the Illusion of Exclusion 35
by Daniel P. McCurdy
Profile: Purveyor of Quality 3 5
IP on the Radar Screen 39
Gaining Competitive Advantage 40
IX
X CONTENTS
IBM Leads the Way 41
Timing the License 43
Knowing What You Have 46
Masterpieces Hang in Museums, Not in Attics 48
Emerging Models 49
Chapter 4 On Patent Trolls and Other Myths 53
by Alexander Poltorak
Profile: Knight in Shining Armor 53
A Patent Is a Negative Right 57
Myth #1: "A patent is needed to practice
the invention." 58
Myth #2: "It is not 'nice' to sue for patent
infringement." 59
Myth #3: "The value of a patent is the same as
the value of the patented technology." 60
Myth #4: "The patent system is fair." 61
Do Patent Trolls Really Exist? 62
Myth #5: "A patent is a tax on innovation." 64
Chapter 5 Roadblocks,Toll Roads, and Bridges:
Using a Patent Portfolio Wisely 67
by Peter Detkin
Profile: From Trolls to Tolls 67
Shareholders Expect a Return on IP 69
Not All Patents Are Created Equal 72
Deploying Unrelated or Orphan Patents 77
Who Are the Buyers? 79
A Seller's Paradox 81
Chapter e Risky Business: Overlooking Patents
as Financial Assets 85
by James E. Malackowski
Profile: Wunderkind 85
CONTENTS XI
Director and Officer Accountability 89
Patent Enforcement Litigation 89
Sarbanes Oxley—Related Compliance 91
Shareholder Litigation 93
IP Driven Shareholder Value 95
Performance Measurement 98
Director and Officer Responsibility 100
Looking Ahead 101
Chapter 7 Who Benefits from Patent Enforcement? 105
by Raymond P. Niro
Profile: Little Guys Like Him 105
A Patent Is Worthless Without a Remedy 109
When Inventors Fail, Innovation Suffers 110
Inventors Must Consider Patent Enforcement 112
Patent Trolls and Harassment 11A
The Role of Contingent Fee Representation 115
Large Patentees Are Fighting Back 118
Breaking from the Pack 119
Dispelling the Troll Myth 119
The Danger of Not Enforcing 120
Leveling the Field 121
Chapter 8 Global IP in Crisis: The Threat to
Shareholder Value 125
by Bruce A. Lehman
Profile: All Along the Watchtowcr 125
The Leadership Vacuum 129
The Top U.S. Patentees Are Not U.S. Companies 130
The Dangers of Uncertainty 132
Viagra® in China 133
An Action Plan 135
Managements Need to Step Up 139
XII CONTENTS
Chapter 9 It Takes More Than Being Right to Win
a Patent Dispute 143
by Ronald]. Schutz
Profile: Serious Competitor 143
Know Everything That Can Be Known 146
Juries Love a Good Story 147
Identifying Strong Patents 149
Good Guys and Bad Guys 150
Patent Disputes: Measuring Risk and Reward 152
Hedging the Risk 154
Chapter io Managing Innovation Assets as Business Assets 159
by Joe Beyers
Profile: Master Scout 159
Legal vs. Business Led IP Perspectives 163
Elements of a Business Led IP Model 165
How Patent Trolls Affect Profits 169
The Nature of the Unfair Value That
Patent Trolls Can Realize 170
What Operating Companies Can Do
to Protect Themselves 173
Chapter ii Secrets of the Trade: An Inventor Shares
His Licensing Know How 177
by Ronald A. Katz
Profile: An American Original 177
The Business Model 182
Agreements and Fee Schedules 186
Ongoing Research and Notification Program 187
Litigation: Always a Last Resort 189
Defining Success 190
Index 191 |
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| spelling | Making innovation pay people who turn IP into shareholder value ed. by Bruce Berman Hoboken, NJ Wiley 2006 XXI, 201 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Technological innovations Economic aspects Patent licenses Berman, Bruce Sonstige oth http://www.loc.gov/catdir/toc/ecip063/2005031934.html Table of contents http://www.loc.gov/catdir/enhancements/fy0623/2005031934-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014827854&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Making innovation pay people who turn IP into shareholder value Technological innovations Economic aspects Patent licenses |
| title | Making innovation pay people who turn IP into shareholder value |
| title_auth | Making innovation pay people who turn IP into shareholder value |
| title_exact_search | Making innovation pay people who turn IP into shareholder value |
| title_exact_search_txtP | Making innovation pay people who turn IP into shareholder value |
| title_full | Making innovation pay people who turn IP into shareholder value ed. by Bruce Berman |
| title_fullStr | Making innovation pay people who turn IP into shareholder value ed. by Bruce Berman |
| title_full_unstemmed | Making innovation pay people who turn IP into shareholder value ed. by Bruce Berman |
| title_short | Making innovation pay |
| title_sort | making innovation pay people who turn ip into shareholder value |
| title_sub | people who turn IP into shareholder value |
| topic | Technological innovations Economic aspects Patent licenses |
| topic_facet | Technological innovations Economic aspects Patent licenses |
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