Hitting the sweet spot: how consumer insights can inspire better marketing and advertising
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
Copy Workshop
2001
|
| Edition: | New ed. |
| Subjects: | |
| Physical Description: | XII, 257 S. Ill., graph. Darst. |
| ISBN: | 1887229094 |
Staff View
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| illustrated | Illustrated |
| index_date | 2024-07-02T14:50:01Z |
| indexdate | 2024-07-09T20:39:48Z |
| institution | BVB |
| isbn | 1887229094 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014824583 |
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| physical | XII, 257 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Copy Workshop |
| record_format | marc |
| spelling | Fortini-Campbell, Lisa Verfasser aut Hitting the sweet spot how consumer insights can inspire better marketing and advertising by Lisa Fortini-Campbell New ed. Chicago, Ill. Copy Workshop 2001 XII, 257 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Motivation research (Marketing) |
| spellingShingle | Fortini-Campbell, Lisa Hitting the sweet spot how consumer insights can inspire better marketing and advertising Consumer behavior Motivation research (Marketing) |
| title | Hitting the sweet spot how consumer insights can inspire better marketing and advertising |
| title_auth | Hitting the sweet spot how consumer insights can inspire better marketing and advertising |
| title_exact_search | Hitting the sweet spot how consumer insights can inspire better marketing and advertising |
| title_exact_search_txtP | Hitting the sweet spot how consumer insights can inspire better marketing and advertising |
| title_full | Hitting the sweet spot how consumer insights can inspire better marketing and advertising by Lisa Fortini-Campbell |
| title_fullStr | Hitting the sweet spot how consumer insights can inspire better marketing and advertising by Lisa Fortini-Campbell |
| title_full_unstemmed | Hitting the sweet spot how consumer insights can inspire better marketing and advertising by Lisa Fortini-Campbell |
| title_short | Hitting the sweet spot |
| title_sort | hitting the sweet spot how consumer insights can inspire better marketing and advertising |
| title_sub | how consumer insights can inspire better marketing and advertising |
| topic | Consumer behavior Motivation research (Marketing) |
| topic_facet | Consumer behavior Motivation research (Marketing) |
| work_keys_str_mv | AT fortinicampbelllisa hittingthesweetspothowconsumerinsightscaninspirebettermarketingandadvertising |