Fortini-Campbell, L. (2001). Hitting the sweet spot: How consumer insights can inspire better marketing and advertising (New ed.). Copy Workshop.
Chicago-Zitierstil (17. Ausg.)Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New ed. Chicago, Ill: Copy Workshop, 2001.
MLA-Zitierstil (9. Ausg.)Fortini-Campbell, Lisa. Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising. New ed. Copy Workshop, 2001.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.