Market segmentation: how to do it, how to profit from it
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2005
|
| Edition: | Reprint. |
| Subjects: | |
| Physical Description: | XXV, 465 S. graph. Darst. |
| ISBN: | 0750659815 |
Staff View
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Record in the Search Index
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| author | McDonald, Malcolm 1938- Dunbar, Ian |
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| author_variant | m m mm i d id |
| building | Verbundindex |
| bvnumber | BV021588429 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Reprint. |
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| id | DE-604.BV021588429 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:43:43Z |
| indexdate | 2024-07-09T20:39:20Z |
| institution | BVB |
| isbn | 0750659815 |
| language | English |
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar Reprint. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2005 XXV, 465 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Segmentation du marché Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s DE-604 Dunbar, Ian Verfasser aut |
| spellingShingle | McDonald, Malcolm 1938- Dunbar, Ian Market segmentation how to do it, how to profit from it Segmentation du marché Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 |
| title | Market segmentation how to do it, how to profit from it |
| title_auth | Market segmentation how to do it, how to profit from it |
| title_exact_search | Market segmentation how to do it, how to profit from it |
| title_exact_search_txtP | Market segmentation how to do it, how to profit from it |
| title_full | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sort | market segmentation how to do it how to profit from it |
| title_sub | how to do it, how to profit from it |
| topic | Segmentation du marché Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Segmentation du marché Market segmentation Marktsegmentierung |
| work_keys_str_mv | AT mcdonaldmalcolm marketsegmentationhowtodoithowtoprofitfromit AT dunbarian marketsegmentationhowtodoithowtoprofitfromit |