The guide to franchising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thomson Learning
2005
|
| Ausgabe: | 7. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 422 S. graph. Darst. |
| ISBN: | 1844801624 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword ix
Introduction xi
1 The meaning of franchise and franchising 1
Early history of franchising 16
Categories of franchise 17
The growth of franchising 17
2 What can be franchised? 23
Manufacturers and wholesalers 23
Manufacturers and retailers 24
Wholesalers and retailers 24
Retailers and retailers 24
3 Why franchise your business? 40
4 Why take up a franchise? 47
5 How to become a franchisor 54
The basic business concept 54
The pilot operation 58
Developing the operational manual 61
Developing the franchise package 66
Marketing the franchise package 74
Selecting franchisees 79
Developing the franchisor s organization 83
Gross revenues 85
Profit and loss statement 87
Capital expenditure 89
Franchisee sales 89
Marketing the product or service 90
Operations (including innovations) 91
Initial services 94
Ongoing services 99
v
vi Contents
6 How to become a franchisee 107
How being a franchisee differs from running your own
non franchised business 107
Self examination 110
Type of business 116
Assessing the franchisor 117
Assessing the business proposition 122
What happens if the franchisor fails? 125
Final steps 129
Summing up 130
7 The financial aspects of franchising 132
Initial franchise fee 134
Sale of the franchise package 136
Leasing of premises 138
Generally 139
Continuing fees 139
Advertising funds 143
The role of the banks 143
8 Franchisor franchisee relations 152
The foundations 152
The parties responsibilities 155
The continuing relationship 159
9 Channels of communication: franchisee advisory associations 163
Personal contact 163
Written communications 164
Franchisee meetings 16°
Franchisee associations 165
10 Overview of contractual issues 173
11 Structure of franchise agreements 1**7
Section 1 191
Section 2 192
Section 3 193
Section 4 193
Section 5 196
Section 6 196
Section 7 197
Section 8 201
Section 9 202
Contents vii
12 Information technology 205
Internet 205
Intranet 208
E commerce 209
13 Not for profit franchising 212
The financial arrangements 215
14 The decision to franchise internationally 217
Business and legal audits 221
Franchise regulation around the world 232
15 International franchising: structuring the arrangements 260
Company owned operations 2(50
Direct franchising 261
Area development agreements 262
Master franchise arrangement 263
Joint venture 266
Branch operation 267
Subsidiary company 268
Direct franchising and development agreements 268
Contractual documents 272
Structuring the area development agreement 273
Further considerations 277
Master franchise agreements 278
Structure of the master franchise agreement 279
Co branding 294
International financial considerations 298
Initial fees 300
Continuing fees 302
Withholding of taxes, and gross up provisions 305
Advertising 305
16 The British Franchise Association 308
17 Franchising in the USA 316
The US franchise disclosure and registration regulatory
emironment 316
Business opportunity laws 334
Special industry laws 338
What can be franchised? 339
How to go about being a franchisor or franchisee 339
Litigation in the USA 340
viii Contents
18 Case studies: UK franchises 342
Countrywide Garden Maintenance Limited 343
Recognition Express Limited 347
Wimpy International Limited 350
19 Case studies: international franchises 355
Mothercare (UK) Limited 355
Pirtek 358
20 Not for profit case study 361
The Florence Melton Adult Mini School 361
Appendix A The Natwest BFA Annual Survey 364
Appendix B BFA Forms 369
Appendix C BFA Code of Ethics 397
Appendix D EU Block Exemption Regulation 406
Index 416
|
| adam_txt |
Contents
Foreword ix
Introduction xi
1 The meaning of 'franchise' and 'franchising' 1
Early history of franchising 16
Categories of franchise 17
The growth of franchising 17
2 What can be franchised? 23
Manufacturers and wholesalers 23
Manufacturers and retailers 24
Wholesalers and retailers 24
Retailers and retailers 24
3 Why franchise your business? 40
4 Why take up a franchise? 47
5 How to become a franchisor 54
The basic business concept 54
The pilot operation 58
Developing the operational manual 61
Developing the franchise package 66
Marketing the franchise package 74
Selecting franchisees 79
Developing the franchisor's organization 83
Gross revenues 85
Profit and loss statement 87
Capital expenditure 89
Franchisee sales 89
Marketing the product or service 90
Operations (including innovations) 91
Initial services 94
Ongoing services 99
v
vi Contents
6 How to become a franchisee 107
How being a franchisee differs from running your own
non franchised business 107
Self examination 110
Type of business 116
Assessing the franchisor 117
Assessing the business proposition 122
What happens if the franchisor fails? 125
Final steps 129
Summing up 130
7 The financial aspects of franchising 132
Initial franchise fee 134
Sale of the franchise package 136
Leasing of premises 138
Generally 139
Continuing fees 139
Advertising funds 143
The role of the banks 143
8 Franchisor franchisee relations 152
The foundations 152
The parties' responsibilities 155
The continuing relationship 159
9 Channels of communication: franchisee advisory associations 163
Personal contact 163
Written communications 164
Franchisee meetings 16°
Franchisee associations 165
10 Overview of contractual issues 173
11 Structure of franchise agreements 1**7
Section 1 191
Section 2 192
Section 3 193
Section 4 193
Section 5 196
Section 6 196
Section 7 197
Section 8 201
Section 9 202
Contents vii
12 Information technology 205
Internet 205
Intranet 208
E commerce 209
13 Not for profit franchising 212
The financial arrangements 215
14 The decision to franchise internationally 217
Business and legal audits 221
Franchise regulation around the world 232
15 International franchising: structuring the arrangements 260
Company owned operations 2(50
Direct franchising 261
Area development agreements 262
Master franchise arrangement 263
Joint venture 266
Branch operation 267
Subsidiary company 268
Direct franchising and development agreements 268
Contractual documents 272
Structuring the area development agreement 273
Further considerations 277
Master franchise agreements 278
Structure of the master franchise agreement 279
Co branding 294
International financial considerations 298
Initial fees 300
Continuing fees 302
Withholding of taxes, and gross up provisions 305
Advertising 305
16 The British Franchise Association 308
17 Franchising in the USA 316
The US franchise disclosure and registration regulatory
emironment 316
Business opportunity laws 334
Special industry laws 338
What can be franchised? 339
How to go about being a franchisor or franchisee 339
Litigation in the USA ' 340
viii Contents
18 Case studies: UK franchises 342
Countrywide Garden Maintenance Limited 343
Recognition Express Limited 347
Wimpy International Limited 350
19 Case studies: international franchises 355
Mothercare (UK) Limited 355
Pirtek 358
20 Not for profit case study 361
The Florence Melton Adult Mini School 361
Appendix A The Natwest BFA Annual Survey 364
Appendix B BFA Forms " 369
Appendix C BFA Code of Ethics 397
Appendix D EU Block Exemption Regulation 406
Index 416 |
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