Handbook of visual communication: theory, methods, and media
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Mahwah, N.J. [u.a.]
Erlbaum
2005
|
| Series: | LEA's communication series
|
| Subjects: | |
| Online Access: | Table of contents Publisher description Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XXII, 601 S. Ill., graph. Darst. 26 cm |
| ISBN: | 0805841784 0805841792 |
Staff View
MARC
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| 245 | 1 | 0 | |a Handbook of visual communication |b theory, methods, and media |c ed. by Ken Smith... |
| 246 | 1 | 3 | |a Handbook of visual communication research |
| 264 | 1 | |a Mahwah, N.J. [u.a.] |b Erlbaum |c 2005 | |
| 300 | |a XXII, 601 S. |b Ill., graph. Darst. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a LEA's communication series | |
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Visual communication | |
| 650 | 4 | |a Visual communication |x Methodology | |
| 650 | 0 | 7 | |a Visuelle Kommunikation |0 (DE-588)4131112-7 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Smith, Kenneth L. |e Sonstige |4 oth | |
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| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0634/2004018622-d.html |3 Publisher description | |
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Record in the Search Index
| _version_ | 1804135351504076800 |
|---|---|
| adam_text | Contents
Preface
ix
Introduction
From an Oak to a Stand of Aspen: Visual Communication Theory
Mapped as Rhizome Analysis
xi
Sandra Moriarty and
Gretchen Barbatsis
I: AESTHETICS
1
Aesthetics Theory
3
Dennis Dake
2
Creative Visualization
23
Dennis Dake
11:
PERCEPTION
3
Perception Theory
45
Ann
Mane
Barry
4
Eye Tracking Methodology and the Internet
63
Sheree
Josephson
5
Perception and the Newspaper Page: A Critical Analysis
81
Ken Smith
III: REPRESENTATION
6
Representation Theory
99
Keith Kenney
7
Cultural Palettes in Print Advertising: Formative Research
Design Method
117
Sandra Moriarty and Lisa
Rohe
vu
8
Content
Analysis of Representation: Photographic Coverage
of Blacks by Nondaily Newspapers
127
Ken Smith and Cindy Price
IV: VISUAL RHETORIC
9
Theory of Visual Rhetoric
141
Sonja K.
Foss
10
A Visual Rhetorical Study of a Virtual University s Promotional
Efforts
153
Keith Kenney
11
Visual Metaphors in Print Advertising for Fashion Products
167
Stuart Kaplan
12
Empowerment Through Shifting Agents: The Rhetoric
of the Clothesline Project
179
Trischa Goodnow
V: COGNITION
13
Cognitive Theory
193
Riefe
Williams
14
Children s Comprehension of Visual Images in Television
211
Georgette Comuntzis-Page
VI: SEMIOTICS
15
Visual Semiotics Theory
227
Sandra Moriarty
16
An Intended-Perceived Study Using Visual Semiotics
243
Sandra Moriarty and Shay Sayre
17
The Image and the Archive:
A Semiotic
Approach
257
Dennis Dunleavy
VII:
RECEPTION THEORY
18
Reception Theory
271
Gretchen Barbatsis
19
A Textual Analysis of Political Television Ads
295
Gretchen
Barbatsis
20
Phenomenology and Historical Research
Michael Brown
VIII:
NARRATIVE
21
Narrative Theory
Gretchen
Barbatsis
22
Using Narrative Theory to Understand the Power
of News Photographs
Trischa Goodnow
IX: MEDIA AESTHETICS
23
Aesthetics Theory
Herbert Zettl
24
A Content Analysis of Political Speeches on Television
Robert Tiemens
25
Examining Documentary Photography Using the Creative Method
Craig
Dentón
X: ETHICS
26
Visual Ethics Theory
Julianne
H,
Newton
27
A Survey of Reactions to Photographic Manipulation
Shiela Reaves
28
Studying Visual Ethics by Applying a Typology of Visual Behavior
Julianne
H.
Newton
XI: VISUAL LITERACY
29
Visual Literacy Theory
Paul Messaris and Sandra Moriarty
30
Media Literacy Aesthetics, and Culture
Elizabeth Burch
XII:
CULTURAL STUDIES
31
Cultural Studies Theory
Victoria O Donnell
315
329
351
365
385
405
429
445
459
479
503
521
CONTENTS
32 ABurkean
Analysis of a Television Promotional Advertisement
539
Joseph
С
Harry
33
A Cultural Analysis of the Unisys Monitor Head Television
Commercial
553
Victoria O Donnell
34
A Historical Approach to Understanding Documentary
Photographs: Dialogue, Interpretation, and Method
565
Gerald Davey
Author Index
477
Subject Index
589
|
| adam_txt |
Contents
Preface
ix
Introduction
From an Oak to a Stand of Aspen: Visual Communication Theory
Mapped as Rhizome Analysis
xi
Sandra Moriarty and
Gretchen Barbatsis
I: AESTHETICS
1
Aesthetics Theory
3
Dennis Dake
2
Creative Visualization
23
Dennis Dake
11:
PERCEPTION
3
Perception Theory
45
Ann
Mane
Barry
4
Eye Tracking Methodology and the Internet
63
Sheree
Josephson
5
Perception and the Newspaper Page: A Critical Analysis
81
Ken Smith
III: REPRESENTATION
6
Representation Theory
99
Keith Kenney
7
Cultural Palettes in Print Advertising: Formative Research
Design Method
117
Sandra Moriarty and Lisa
Rohe
vu
8
Content
Analysis of Representation: Photographic Coverage
of Blacks by Nondaily Newspapers
127
Ken Smith and Cindy Price
IV: VISUAL RHETORIC
9
Theory of Visual Rhetoric
141
Sonja K.
Foss
10
A Visual Rhetorical Study of a Virtual University's Promotional
Efforts
153
Keith Kenney
11
Visual Metaphors in Print Advertising for Fashion Products
167
Stuart Kaplan
12
Empowerment Through Shifting Agents: The Rhetoric
of the Clothesline Project
179
Trischa Goodnow
V: COGNITION
13
Cognitive Theory
193
Riefe
Williams
14
Children's Comprehension of Visual Images in Television
211
Georgette Comuntzis-Page
VI: SEMIOTICS
15
Visual Semiotics Theory
227
Sandra Moriarty
16
An Intended-Perceived Study Using Visual Semiotics
243
Sandra Moriarty and Shay Sayre
17
The Image and the Archive:
A Semiotic
Approach
257
Dennis Dunleavy
VII:
RECEPTION THEORY
18
Reception Theory
271
Gretchen Barbatsis
19
A Textual Analysis of Political Television Ads
295
Gretchen
Barbatsis
20
Phenomenology and Historical Research
Michael Brown
VIII:
NARRATIVE
21
Narrative Theory
Gretchen
Barbatsis
22
Using Narrative Theory to Understand the Power
of News Photographs
Trischa Goodnow
IX: MEDIA AESTHETICS
23
Aesthetics Theory
Herbert Zettl
24
A Content Analysis of Political Speeches on Television
Robert Tiemens
25
Examining Documentary Photography Using the Creative Method
Craig
Dentón
X: ETHICS
26
Visual Ethics Theory
Julianne
H,
Newton
27
A Survey of Reactions to Photographic Manipulation
Shiela Reaves
28
Studying Visual Ethics by Applying a Typology of Visual Behavior
Julianne
H.
Newton
XI: VISUAL LITERACY
29
Visual Literacy Theory
Paul Messaris and Sandra Moriarty
30
Media Literacy Aesthetics, and Culture
Elizabeth Burch
XII:
CULTURAL STUDIES
31
Cultural Studies Theory
Victoria O'Donnell
315
329
351
365
385
405
429
445
459
479
503
521
CONTENTS
32 ABurkean
Analysis of a Television Promotional Advertisement
539
Joseph
С
Harry
33
A Cultural Analysis of the Unisys "Monitor Head" Television
Commercial
553
Victoria O'Donnell
34
A Historical Approach to Understanding Documentary
Photographs: Dialogue, Interpretation, and Method
565
Gerald Davey
Author Index
477
Subject Index
589 |
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| index_date | 2024-07-02T14:41:29Z |
| indexdate | 2024-07-09T20:39:08Z |
| institution | BVB |
| isbn | 0805841784 0805841792 |
| language | English |
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| spelling | Handbook of visual communication theory, methods, and media ed. by Ken Smith... Handbook of visual communication research Mahwah, N.J. [u.a.] Erlbaum 2005 XXII, 601 S. Ill., graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier LEA's communication series Includes bibliographical references and indexes Visual communication Visual communication Methodology Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Visuelle Kommunikation (DE-588)4131112-7 s DE-604 Smith, Kenneth L. Sonstige oth http://www.loc.gov/catdir/toc/ecip0421/2004018622.html Table of contents http://www.loc.gov/catdir/enhancements/fy0634/2004018622-d.html Publisher description Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014795935&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook of visual communication theory, methods, and media Visual communication Visual communication Methodology Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4131112-7 (DE-588)4143413-4 |
| title | Handbook of visual communication theory, methods, and media |
| title_alt | Handbook of visual communication research |
| title_auth | Handbook of visual communication theory, methods, and media |
| title_exact_search | Handbook of visual communication theory, methods, and media |
| title_exact_search_txtP | Handbook of visual communication theory, methods, and media |
| title_full | Handbook of visual communication theory, methods, and media ed. by Ken Smith... |
| title_fullStr | Handbook of visual communication theory, methods, and media ed. by Ken Smith... |
| title_full_unstemmed | Handbook of visual communication theory, methods, and media ed. by Ken Smith... |
| title_short | Handbook of visual communication |
| title_sort | handbook of visual communication theory methods and media |
| title_sub | theory, methods, and media |
| topic | Visual communication Visual communication Methodology Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Visual communication Visual communication Methodology Visuelle Kommunikation Aufsatzsammlung |
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