APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2007). A framework for marketing management (3. ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 3. ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2007.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 3. ed. Pearson Prentice Hall, 2007.