APA (7th ed.) Citation

Cheverton, P. (2002). How come your brand isn't working hard enough?: The essential guide to brand management. Kogan Page.

Chicago Style (17th ed.) Citation

Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management. London [u.a.]: Kogan Page, 2002.

MLA (9th ed.) Citation

Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management. Kogan Page, 2002.