One customer, divisible: linking customer insight to loyalty and advocacy behavior
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio
Thomson
2005
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxiii, 214 S. graph. Darst. 28 cm |
| ISBN: | 0324301294 |
Internformat
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| 245 | 1 | 0 | |a One customer, divisible |b linking customer insight to loyalty and advocacy behavior |c Michael W. Lowenstein |
| 264 | 1 | |a Mason, Ohio |b Thomson |c 2005 | |
| 300 | |a xxiii, 214 S. |b graph. Darst. |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
| _version_ | 1804135307440816128 |
|---|---|
| adam_text | ONE CUSTOMER, DIVISIBLE / LOWENSTEIN, MICHAEL W. : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
A FEW HISTORICAL PERSPECTIVES, BASIC GROUND RULES, AND
LOOKS INTO THE FUTURE NEVER HURT ANYBODY
IS VIRAL MARKETING AN EPIDEMIC? IF SO, WHAT S THE CURE?
SIMPLER IS OFTEN BETTER: ACQUIRING, MANAGING AND APPLYING
DIVISIBLE CUSTOMER DATA
TARGETING MESSAGES AND MANAGING EXPERIENCES, PART I WHAT CLICKS WITH CUSTOMERS, AND WHAT DOESN T
TARGETING MESSAGES AND MANAGING EXPERIENCES, PART II BE MINDFUL OF THE CUSTOMER LIFE CYCLE
TARGETING MESSAGES AND MANAGING EXPERIENCES, PART III HOW COMMITTED AND INVOLVED ARE YOUR CUSTOMERS?
BETTER FIND OUT FAST!
BEST OF THE BEST NEW RELATIONSHIP AND DATA TOOLS
THE PIVOTAL EMERGING DATA IMPORTANCE OF CUSTOMER CLUBS
LOYALTY PROGRAMS, AND COMMUNITIES
HOW DOES, OR WILL, CUSTOMER SERVICE FIT INTO THE MIX?
VIRTUAL AND REAL RETURN ON RELATIONSHIP INVESTMENT
(NOT) BACK TO THE FUTURE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
ONE CUSTOMER, DIVISIBLE / LOWENSTEIN, MICHAEL W. : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
A FEW HISTORICAL PERSPECTIVES, BASIC GROUND RULES, AND
LOOKS INTO THE FUTURE NEVER HURT ANYBODY
IS VIRAL MARKETING AN EPIDEMIC? IF SO, WHAT'S THE CURE?
SIMPLER IS OFTEN BETTER: ACQUIRING, MANAGING AND APPLYING
DIVISIBLE CUSTOMER DATA
TARGETING MESSAGES AND MANAGING EXPERIENCES, PART I WHAT CLICKS WITH CUSTOMERS, AND WHAT DOESN'T
TARGETING MESSAGES AND MANAGING EXPERIENCES, PART II BE MINDFUL OF THE CUSTOMER LIFE CYCLE
TARGETING MESSAGES AND MANAGING EXPERIENCES, PART III HOW COMMITTED AND INVOLVED ARE YOUR CUSTOMERS?
BETTER FIND OUT FAST!
BEST OF THE BEST NEW RELATIONSHIP AND DATA TOOLS
THE PIVOTAL EMERGING DATA IMPORTANCE OF CUSTOMER CLUBS
LOYALTY PROGRAMS, AND COMMUNITIES
HOW DOES, OR WILL, CUSTOMER SERVICE FIT INTO THE MIX?
VIRTUAL AND REAL RETURN ON RELATIONSHIP INVESTMENT
(NOT) BACK TO THE FUTURE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| dewey-full | 658.8/12 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| spelling | Lowenstein, Michael W. Verfasser aut One customer, divisible linking customer insight to loyalty and advocacy behavior Michael W. Lowenstein Mason, Ohio Thomson 2005 xxiii, 214 S. graph. Darst. 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Customer services Customer loyalty Customer relations http://www.loc.gov/catdir/toc/ecip0512/2005012411.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014767317&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lowenstein, Michael W. One customer, divisible linking customer insight to loyalty and advocacy behavior Customer services Customer loyalty Customer relations |
| title | One customer, divisible linking customer insight to loyalty and advocacy behavior |
| title_auth | One customer, divisible linking customer insight to loyalty and advocacy behavior |
| title_exact_search | One customer, divisible linking customer insight to loyalty and advocacy behavior |
| title_exact_search_txtP | One customer, divisible linking customer insight to loyalty and advocacy behavior |
| title_full | One customer, divisible linking customer insight to loyalty and advocacy behavior Michael W. Lowenstein |
| title_fullStr | One customer, divisible linking customer insight to loyalty and advocacy behavior Michael W. Lowenstein |
| title_full_unstemmed | One customer, divisible linking customer insight to loyalty and advocacy behavior Michael W. Lowenstein |
| title_short | One customer, divisible |
| title_sort | one customer divisible linking customer insight to loyalty and advocacy behavior |
| title_sub | linking customer insight to loyalty and advocacy behavior |
| topic | Customer services Customer loyalty Customer relations |
| topic_facet | Customer services Customer loyalty Customer relations |
| url | http://www.loc.gov/catdir/toc/ecip0512/2005012411.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014767317&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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