How to be a graphic designer, without losing your soul:
From the Publisher: Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic d...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Princeton Architectural Press
2005
|
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Summary: | From the Publisher: Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer. |
| Physical Description: | 160 S. Ill. |
| ISBN: | 1568985592 |
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Record in the Search Index
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|---|---|
| adam_text | /P.6-8 / FOREWORD STEFAN SAG MEISTER /P.9-16 / INTRODUCTION WHO IT S
AIMED AT - WHAT IT OFFERS - ITS PHILOSOPHY - THE AUTHOR - WHAT S THE
DIFFERENCE BETWEEN THIS AND OTHER GRAPHIC DESIGN BOOKS? /P.17-27 /
ATTRIBUTES NEEDED BY THE MODERN DESIGNER A DISCUSSION OF THE MAIN
CREATIVE, PHILOSOPHICAL AND PRACTICAL ATTRIBUTES REQUIRED BY THE
CONTEMPORARY GRAPHIC DESIGNER. /P.30-43 / HOW TO FIND A JOB A LIST OF
EMPLOYMENT OPTIONS - WORK IN A STUDIO OR WORK IN-HOUSE FOR A FIRM? - THE
ADVANTAGES OF APPRENTICESHIP - WHERE TO LOOK FOR A JOB - HOW TO
APPROACH STUDIOS - DO S AND DON TS - INTERVIEW TECHNIQUES - THE PERSONAL
PORTFOLIO - WHAT DO EMPLOYERS REALLY WANT? /P.47-53 / BEING FREELANCE
SETTING UP ON YOUR OWN - BENEFITS - PITFALLS - WHAT SORT OF CLIENTS
EMPLOY FREELANCE DESIGNERS? - WORKING FROM HOME OR RENTING A STUDIO -
SHARING SPACE - HOW TO GET WORK. /P.58-69 / SETTING UP A STUDIO BENEFITS
- PITFALLS - PARTNERS - CREATING A BUSINESS PLAN - PROFESSIONAL ADVISERS
- FINDING PREMISES - CHOOSING A NAME - CREATING AN IDENTITY - STUDIO
SYSTEMS. /P.73-83 / RUNNING A STUDIO EMPLOYING CREATIVE STAFF - SPOTTING
TALENT - EMPLOYING NON-CREATIVE STAFF - THE IMPORTANCE OF RECEPTIONISTS
- CULTIVATING A STUDIO PHILOSOPHY. /P.88-97 / WINNING NEW WORK NEW
BUSINESS AND HOW TO PROMOTE YOURSELF - NEW NEW OUSINESS ANA NOW TO
PROMOTE YOURSEN - I IEW BUSINESS STRATEGIES - DEDICATED NEW-BUSINESS
PERSON - FINDING CLIENTS - THE STUDIO PORTFOLIO * A/PHQI+P Q *
PRNMNTINNAL MATERIAL - WEBSITES - PROMOTIONAL MATERIAL. /P.103-111 /
CLIENTS CLIENT PSYCHOLOGY - DEALING WITH CLIENT EXPECTATIONS - DEALING
WITH AN UNHAPPY CLIENT - HOW TO SPOT A TIME-WASTER - KEEPING CLIENTS -
NURTURING CLIENTS - SACKING CLIENTS - THE PRESENTATION. /P.119-129 /
SELF-PROMOTION CULTIVATING A REPUTATION - WORK DONE FOR THE PORTFOLIO,
NOT THE BANK BALANCE - DESIGN COMPETITIONS - PROFESSIONAL ORGANIZATIONS
- ATTENDING LECTURES AND EVENTS - MAINTAINING RELATIONSHIPS WITH ART
COLLEGES - DEALING WITH THE PRESS. /P.134-147 / THE CREATIVE PROCESS THE
CREATIVE PROCESS - HOW TO APPROACH A NEW PROJECT - HOW TO INTERPRET THE
BRIEF - RESEARCH - PROCESS - BENEFITS OF COLLABORATION - HAVING A
PERSONAL CREATIVE PHILOSOPHY - CRITERIA FOR GOOD WORK - HOW TO BE A
GRAPHIC DESIGNER. /P.148-151 / BIBLIOGRAPHY /P.152-158 / APPENDIX
ORGANIZATIONS - BUSINESS MATTERS - CONFERENCES - INTERNET RESOURCES -
DESIGNERS - CULTURAL AWARENESS. /P. 159-160 / ACKNOWLEDGEMENTS /
THROUGHOUT THE BOOK / INTERVIEWS NEVILLE BRODY, NATALIE HUNTER, RUDY
VANDERLANS, JOHN WARWICKER, ANGELA LORENZ, ALEXANDER GELMAN, ANDY CRUZ,
KIM HIORTHOY, PETER STEMMLER, COREY HOLMS
|
| adam_txt |
/P.6-8 / FOREWORD STEFAN SAG MEISTER /P.9-16 / INTRODUCTION WHO IT'S
AIMED AT - WHAT IT OFFERS - ITS PHILOSOPHY - THE AUTHOR - WHAT'S THE
DIFFERENCE BETWEEN THIS AND OTHER GRAPHIC DESIGN BOOKS? /P.17-27 /
ATTRIBUTES NEEDED BY THE MODERN DESIGNER A DISCUSSION OF THE MAIN
CREATIVE, PHILOSOPHICAL AND PRACTICAL ATTRIBUTES REQUIRED BY THE
CONTEMPORARY GRAPHIC DESIGNER. /P.30-43 / HOW TO FIND A JOB A LIST OF
EMPLOYMENT OPTIONS - WORK IN A STUDIO OR WORK IN-HOUSE FOR A FIRM? - THE
ADVANTAGES OF 'APPRENTICESHIP' - WHERE TO LOOK FOR A JOB - HOW TO
APPROACH STUDIOS - DO'S AND DON'TS - INTERVIEW TECHNIQUES - THE PERSONAL
PORTFOLIO - WHAT DO EMPLOYERS REALLY WANT? /P.47-53 / BEING FREELANCE
SETTING UP ON YOUR OWN - BENEFITS - PITFALLS - WHAT SORT OF CLIENTS
EMPLOY FREELANCE DESIGNERS? - WORKING FROM HOME OR RENTING A STUDIO -
SHARING SPACE - HOW TO GET WORK. /P.58-69 / SETTING UP A STUDIO BENEFITS
- PITFALLS - PARTNERS - CREATING A BUSINESS PLAN - PROFESSIONAL ADVISERS
- FINDING PREMISES - CHOOSING A NAME - CREATING AN IDENTITY - STUDIO
SYSTEMS. /P.73-83 / RUNNING A STUDIO EMPLOYING CREATIVE STAFF - SPOTTING
TALENT - EMPLOYING NON-CREATIVE STAFF - THE IMPORTANCE OF RECEPTIONISTS
- CULTIVATING A STUDIO PHILOSOPHY. /P.88-97 / WINNING NEW WORK NEW
BUSINESS AND HOW TO PROMOTE YOURSELF - NEW NEW OUSINESS ANA NOW TO
PROMOTE YOURSEN - I\IEW BUSINESS STRATEGIES - DEDICATED NEW-BUSINESS
PERSON - FINDING CLIENTS - THE STUDIO PORTFOLIO * \A/PHQI+P Q *
PRNMNTINNAL MATERIAL - WEBSITES - PROMOTIONAL MATERIAL. /P.103-111 /
CLIENTS CLIENT PSYCHOLOGY - DEALING WITH CLIENT EXPECTATIONS - DEALING
WITH AN UNHAPPY CLIENT - HOW TO SPOT A TIME-WASTER - KEEPING CLIENTS -
NURTURING CLIENTS - SACKING CLIENTS - THE PRESENTATION. /P.119-129 /
SELF-PROMOTION CULTIVATING A REPUTATION - WORK DONE FOR THE PORTFOLIO,
NOT THE BANK BALANCE - DESIGN COMPETITIONS - PROFESSIONAL ORGANIZATIONS
- ATTENDING LECTURES AND EVENTS - MAINTAINING RELATIONSHIPS WITH ART
COLLEGES - DEALING WITH THE PRESS. /P.134-147 / THE CREATIVE PROCESS THE
CREATIVE PROCESS - HOW TO APPROACH A NEW PROJECT - HOW TO INTERPRET THE
BRIEF - RESEARCH - PROCESS - BENEFITS OF COLLABORATION - HAVING A
PERSONAL CREATIVE PHILOSOPHY - CRITERIA FOR GOOD WORK - HOW TO BE A
GRAPHIC DESIGNER. /P.148-151 / BIBLIOGRAPHY /P.152-158 / APPENDIX
ORGANIZATIONS - BUSINESS MATTERS - CONFERENCES - INTERNET RESOURCES -
DESIGNERS - CULTURAL AWARENESS. /P. 159-160 / ACKNOWLEDGEMENTS /
THROUGHOUT THE BOOK / INTERVIEWS NEVILLE BRODY, NATALIE HUNTER, RUDY
VANDERLANS, JOHN WARWICKER, ANGELA LORENZ, ALEXANDER GELMAN, ANDY CRUZ,
KIM HIORTHOY, PETER STEMMLER, COREY HOLMS |
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| bvnumber | BV021544856 |
| callnumber-first | N - Fine Arts |
| callnumber-label | NC1001 |
| callnumber-raw | NC1001 |
| callnumber-search | NC1001 |
| callnumber-sort | NC 41001 |
| callnumber-subject | NC - Drawing, Design, Illustration |
| classification_rvk | AP 15040 AP 17600 |
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| discipline | Kunstgeschichte Allgemeines |
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| spelling | Shaughnessy, Adrian Verfasser aut How to be a graphic designer, without losing your soul Adrian Shaughnessy New York Princeton Architectural Press 2005 160 S. Ill. txt rdacontent n rdamedia nc rdacarrier From the Publisher: Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers. How should designers manage the creative process? What's the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients. The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (Emigre), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, How to be a graphic designer covers just about every aspect of the profession, and stands as an indispensable guide for any young designer. Commercial art Vocational guidance Graphic arts Vocational guidance Berufsbild (DE-588)4069340-5 gnd rswk-swf Grafikdesigner (DE-588)4158057-6 gnd rswk-swf (DE-588)4027503-6 Interview gnd-content Berufsbild (DE-588)4069340-5 s Grafikdesigner (DE-588)4158057-6 s DE-604 http://www.loc.gov/catdir/toc/ecip059/2005006488.html Table of contents SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014761035&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Shaughnessy, Adrian How to be a graphic designer, without losing your soul Commercial art Vocational guidance Graphic arts Vocational guidance Berufsbild (DE-588)4069340-5 gnd Grafikdesigner (DE-588)4158057-6 gnd |
| subject_GND | (DE-588)4069340-5 (DE-588)4158057-6 (DE-588)4027503-6 |
| title | How to be a graphic designer, without losing your soul |
| title_auth | How to be a graphic designer, without losing your soul |
| title_exact_search | How to be a graphic designer, without losing your soul |
| title_exact_search_txtP | How to be a graphic designer, without losing your soul |
| title_full | How to be a graphic designer, without losing your soul Adrian Shaughnessy |
| title_fullStr | How to be a graphic designer, without losing your soul Adrian Shaughnessy |
| title_full_unstemmed | How to be a graphic designer, without losing your soul Adrian Shaughnessy |
| title_short | How to be a graphic designer, without losing your soul |
| title_sort | how to be a graphic designer without losing your soul |
| topic | Commercial art Vocational guidance Graphic arts Vocational guidance Berufsbild (DE-588)4069340-5 gnd Grafikdesigner (DE-588)4158057-6 gnd |
| topic_facet | Commercial art Vocational guidance Graphic arts Vocational guidance Berufsbild Grafikdesigner Interview |
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