Emotion and reason in consumer behavior:
"Emotion and Reason in Consumer Behavior strives to understand and describe some of the emotional and rational reasons for consumers' choices of products and their processing of commercial messages. Chaudhuri also shows some of the effects these motivational forces have on marketing outcom...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier
2006
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | "Emotion and Reason in Consumer Behavior strives to understand and describe some of the emotional and rational reasons for consumers' choices of products and their processing of commercial messages. Chaudhuri also shows some of the effects these motivational forces have on marketing outcomes such as brand loyalty, market share, and higher price margins. All of the chapters feature a theoretical section with a research results section at the end, and the book utilizes sound academic research at a level that both students and professionals can comprehend."--BOOK JACKET. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 165 S. graph. Darst. |
| ISBN: | 075067976X 9780750679763 |
Staff View
MARC
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| 100 | 1 | |a Chaudhuri, Arjun |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Emotion and reason in consumer behavior |c Arjun Chaudhuri |
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2006 | |
| 300 | |a XV, 165 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 1 | |a "Emotion and Reason in Consumer Behavior strives to understand and describe some of the emotional and rational reasons for consumers' choices of products and their processing of commercial messages. Chaudhuri also shows some of the effects these motivational forces have on marketing outcomes such as brand loyalty, market share, and higher price margins. All of the chapters feature a theoretical section with a research results section at the end, and the book utilizes sound academic research at a level that both students and professionals can comprehend."--BOOK JACKET. | |
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Record in the Search Index
| _version_ | 1804135282900992000 |
|---|---|
| adam_text | CONTENTS
FOREWORD ix
AUTHOR S NOTE xiii
1 INTRODUCTION 1
2 EMOTION AND REASON 25
3 ATTITUDE FORMATION 39
4 INVOLVEMENT 55
5 THEORIES OF LEARNING 71
6 PERSONALITY AND THE SELF 91
7 RISK 103
8 TRUST AND COMMITMENT 115
9 VALUE 133
REFERENCES 149
INDEX 159
|
| adam_txt |
CONTENTS
FOREWORD ix
AUTHOR'S NOTE xiii
1 INTRODUCTION 1
2 EMOTION AND REASON 25
3 ATTITUDE FORMATION 39
4 INVOLVEMENT 55
5 THEORIES OF LEARNING 71
6 PERSONALITY AND THE SELF 91
7 RISK 103
8 TRUST AND COMMITMENT 115
9 VALUE 133
REFERENCES 149
INDEX 159 |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)635543450 (DE-599)BVBBV021534585 |
| dewey-full | 658.8/342 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 658.8342 |
| dewey-search | 658.8/342 658.8342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T14:26:20Z |
| indexdate | 2024-07-09T20:38:02Z |
| institution | BVB |
| isbn | 075067976X 9780750679763 |
| language | English |
| lccn | 2005052084 |
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| physical | XV, 165 S. graph. Darst. |
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| spelling | Chaudhuri, Arjun Verfasser aut Emotion and reason in consumer behavior Arjun Chaudhuri Amsterdam [u.a.] Elsevier 2006 XV, 165 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Emotion and Reason in Consumer Behavior strives to understand and describe some of the emotional and rational reasons for consumers' choices of products and their processing of commercial messages. Chaudhuri also shows some of the effects these motivational forces have on marketing outcomes such as brand loyalty, market share, and higher price margins. All of the chapters feature a theoretical section with a research results section at the end, and the book utilizes sound academic research at a level that both students and professionals can comprehend."--BOOK JACKET. Consommateurs - Comportement Consommateurs - Comportement - Aspect psychologique Consumentengedrag gtt Psychologie Consumer behavior Consumer behavior Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s DE-188 Verbraucherverhalten (DE-588)4062644-1 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014750889&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chaudhuri, Arjun Emotion and reason in consumer behavior Consommateurs - Comportement Consommateurs - Comportement - Aspect psychologique Consumentengedrag gtt Psychologie Consumer behavior Consumer behavior Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4062632-5 (DE-588)4047704-6 |
| title | Emotion and reason in consumer behavior |
| title_auth | Emotion and reason in consumer behavior |
| title_exact_search | Emotion and reason in consumer behavior |
| title_exact_search_txtP | Emotion and reason in consumer behavior |
| title_full | Emotion and reason in consumer behavior Arjun Chaudhuri |
| title_fullStr | Emotion and reason in consumer behavior Arjun Chaudhuri |
| title_full_unstemmed | Emotion and reason in consumer behavior Arjun Chaudhuri |
| title_short | Emotion and reason in consumer behavior |
| title_sort | emotion and reason in consumer behavior |
| topic | Consommateurs - Comportement Consommateurs - Comportement - Aspect psychologique Consumentengedrag gtt Psychologie Consumer behavior Consumer behavior Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Consommateurs - Comportement Consommateurs - Comportement - Aspect psychologique Consumentengedrag Psychologie Consumer behavior Consumer behavior Psychological aspects Verbraucherverhalten Verbraucher |
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