APA (7th ed.) Citation

Helgert, J. P. (2005). Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States: Case studies. Mellen.

Chicago Style (17th ed.) Citation

Helgert, Joseph P. Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States: Case Studies. Lewiston, N.Y. [u.a.]: Mellen, 2005.

MLA (9th ed.) Citation

Helgert, Joseph P. Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States: Case Studies. Mellen, 2005.