Principles & practice of marketing:
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Thomson Learning
2006
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| Subjects: | |
| Summary: | The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business. |
| Physical Description: | XVIII, 744 S. Ill., graph. Darst. |
| ISBN: | 1844801209 9781844801206 |
Staff View
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Record in the Search Index
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| id | DE-604.BV021520710 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:22:28Z |
| indexdate | 2024-07-09T20:37:42Z |
| institution | BVB |
| isbn | 1844801209 9781844801206 |
| language | English |
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| physical | XVIII, 744 S. Ill., graph. Darst. |
| publishDate | 2006 |
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| publishDateSort | 2006 |
| publisher | Thomson Learning |
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| spelling | Blythe, Jim Verfasser aut Principles & practice of marketing Jim Blythe Principles and practice of marketing London [u.a.] Thomson Learning 2006 XVIII, 744 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business. Marketing gtt Marketing Marketing Europe Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Europa (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Blythe, Jim Principles & practice of marketing Marketing gtt Marketing Marketing Europe Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Principles & practice of marketing |
| title_alt | Principles and practice of marketing |
| title_auth | Principles & practice of marketing |
| title_exact_search | Principles & practice of marketing |
| title_exact_search_txtP | Principles & practice of marketing |
| title_full | Principles & practice of marketing Jim Blythe |
| title_fullStr | Principles & practice of marketing Jim Blythe |
| title_full_unstemmed | Principles & practice of marketing Jim Blythe |
| title_short | Principles & practice of marketing |
| title_sort | principles practice of marketing |
| topic | Marketing gtt Marketing Marketing Europe Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Europe Case studies Europa Fallstudiensammlung |
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