Potenziale und Grenzen des Brand Stretching:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Köln
Förderges. Produkt-Marketing
2006
|
| Series: | Beiträge zum Produkt-Marketing
38 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 303 S. graph. Darst. |
| ISBN: | 3922292542 |
Staff View
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| illustrated | Illustrated |
| index_date | 2024-07-02T14:19:11Z |
| indexdate | 2024-07-09T20:37:30Z |
| institution | BVB |
| isbn | 3922292542 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014728704 |
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| physical | 303 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
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| publisher | Förderges. Produkt-Marketing |
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| series | Beiträge zum Produkt-Marketing |
| series2 | Beiträge zum Produkt-Marketing |
| spelling | Wilken, Matthias Verfasser aut Potenziale und Grenzen des Brand Stretching von Matthias Wilken Köln Förderges. Produkt-Marketing 2006 303 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Beiträge zum Produkt-Marketing 38 Imagetransfer Markenpolitik / Produktpolitik / Produktimage / Spillover-Effekt / Theorie Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Beiträge zum Produkt-Marketing 38 (DE-604)BV000005615 38 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014728704&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wilken, Matthias Potenziale und Grenzen des Brand Stretching Beiträge zum Produkt-Marketing Imagetransfer Markenpolitik / Produktpolitik / Produktimage / Spillover-Effekt / Theorie Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Potenziale und Grenzen des Brand Stretching |
| title_auth | Potenziale und Grenzen des Brand Stretching |
| title_exact_search | Potenziale und Grenzen des Brand Stretching |
| title_exact_search_txtP | Potenziale und Grenzen des Brand Stretching |
| title_full | Potenziale und Grenzen des Brand Stretching von Matthias Wilken |
| title_fullStr | Potenziale und Grenzen des Brand Stretching von Matthias Wilken |
| title_full_unstemmed | Potenziale und Grenzen des Brand Stretching von Matthias Wilken |
| title_short | Potenziale und Grenzen des Brand Stretching |
| title_sort | potenziale und grenzen des brand stretching |
| topic | Imagetransfer Markenpolitik / Produktpolitik / Produktimage / Spillover-Effekt / Theorie Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Imagetransfer Markenpolitik / Produktpolitik / Produktimage / Spillover-Effekt / Theorie Markenpolitik |
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