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MARC
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| 100 | 1 | |a Kühn, Richard |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b System, Strategie und Instrumente |c Richard Kühn ; Anja Reimer ; Roger Fasnacht |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Bern [u.a.] |b Haupt |c 2006 | |
| 300 | |a XXV, 365 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Reimer, Anja |d 1974- |e Verfasser |0 (DE-588)124599869 |4 aut | |
| 700 | 1 | |a Fasnacht, Roger |e Verfasser |0 (DE-588)113448708 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-014716444 | ||
Record in the Search Index
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| author | Kühn, Richard Reimer, Anja 1974- Fasnacht, Roger |
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| author_facet | Kühn, Richard Reimer, Anja 1974- Fasnacht, Roger |
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| author_sort | Kühn, Richard |
| author_variant | r k rk a r ar r f rf |
| building | Verbundindex |
| bvnumber | BV021499698 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)162329712 (DE-599)BVBBV021499698 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV021499698 |
| illustrated | Illustrated |
| index_date | 2024-07-02T14:15:05Z |
| indexdate | 2024-07-09T20:37:12Z |
| institution | BVB |
| isbn | 3258064148 9783258064147 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014716444 |
| oclc_num | 162329712 |
| open_access_boolean | |
| owner | DE-859 DE-898 DE-BY-UBR DE-1049 DE-1046 DE-12 DE-N2 DE-703 DE-1102 DE-573 DE-634 DE-2070s DE-188 DE-19 DE-BY-UBM |
| owner_facet | DE-859 DE-898 DE-BY-UBR DE-1049 DE-1046 DE-12 DE-N2 DE-703 DE-1102 DE-573 DE-634 DE-2070s DE-188 DE-19 DE-BY-UBM |
| physical | XXV, 365 S. graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Haupt |
| record_format | marc |
| spelling | Kühn, Richard Verfasser aut Marketing System, Strategie und Instrumente Richard Kühn ; Anja Reimer ; Roger Fasnacht 1. Aufl. Bern [u.a.] Haupt 2006 XXV, 365 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Reimer, Anja 1974- Verfasser (DE-588)124599869 aut Fasnacht, Roger Verfasser (DE-588)113448708 aut |
| spellingShingle | Kühn, Richard Reimer, Anja 1974- Fasnacht, Roger Marketing System, Strategie und Instrumente Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing System, Strategie und Instrumente |
| title_auth | Marketing System, Strategie und Instrumente |
| title_exact_search | Marketing System, Strategie und Instrumente |
| title_exact_search_txtP | Marketing System, Strategie und Instrumente |
| title_full | Marketing System, Strategie und Instrumente Richard Kühn ; Anja Reimer ; Roger Fasnacht |
| title_fullStr | Marketing System, Strategie und Instrumente Richard Kühn ; Anja Reimer ; Roger Fasnacht |
| title_full_unstemmed | Marketing System, Strategie und Instrumente Richard Kühn ; Anja Reimer ; Roger Fasnacht |
| title_short | Marketing |
| title_sort | marketing system strategie und instrumente |
| title_sub | System, Strategie und Instrumente |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
| work_keys_str_mv | AT kuhnrichard marketingsystemstrategieundinstrumente AT reimeranja marketingsystemstrategieundinstrumente AT fasnachtroger marketingsystemstrategieundinstrumente |