Holdings: Google :: THWS Bibkatalog

Google: the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box]

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Bibliographic Details
Format:	Book
Language:	English
Published:	Beijing [u.a.] Pogue Press O'Reilly 2006
Edition:	2. ed.
Subjects:	Google Suchmaschine Einführung
Online Access:	Inhaltsverzeichnis
Physical Description:	XV, 446 S. Ill., graph. Darst.
ISBN:	0596100191

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MARC


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Record in the Search Index

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adam_text	Table of Contents The Missing Credits .................................................................................xiii Introduction ................................................................................................. ï Part One: Searching with Google Chapter l: Google 101_____________...................................................13 The Heart of Google: Basic Text Searches ..................................................................................................13 How to Get More out of Google ...................................................................................................................15 Getting Specific .........................................................................................................................................17 To Quote a Phrase ...................................................................................................................................18 Searching Within Your Results ...............................................................................................................19 And vs. Or ..................................................................................................................................................20 Just Say No ................................................................................................................................................20 Just Say Yes ...............................................................................................................................................21 Getting Lucky ............................................................................................................................................22 Two Important Google Quirks ......................................................................................................................22 Wildcards ..................................................................................................................................................22 The Ten-Word Limit..... ...........................................................................................................................23 Interpreting Your Results .................................................................................................................■■..........24 Your Actual Results ..................................................................................................................................25 The Things You Didn t Ask For ...............................................................................................................30 The Stuff at the Bottom of the Results Page ___...................................................................................33 When Notte Use Google ............................................................................................................................34 Nine Very Cool Google Tricks .......................................................................................................................38 Definitions .................................................................................................................................................38 Calculator ..................................................................................................................................................38 Phonebook ................................................................................................................................................39 Street Maps ...............................................................................................................................................41 Stock Quotes .............................................................................................................................................41 Patents, Tracking IDs, and Other Numeric Goodies ............................................................................42 Weather .....................................................................................................................................................43 Q&A ............................................................................................................................................................44 Movies ........................................................................................................................................................44 A Final Tip: Googling Google ........................................................................................................................45 Chapter 2: Superior Searching ................................................................47 Have It Your Way: Setting Preferences ........................................................................................................47 Interface Language ...................................................................................................................................48 Search Language ......................................................................................................................................49 SafeSearch Filtering .................................................................................................................................49 Number of Results ....................................................................................................................................49 Results Window ........................................................................................................................................50 Advanced Search ............................................................................................................................................50 Refining Your Search ...............................................................................................................................50 Page-Specific Search ................................................................................................................................56 Topic-Specific Searches ...........................................................................................................................56 Advanced Search on Steroids .......................................................................................................................56 Searching by Language and Country ...........................................................................................................58 Searching by Town .........................................................................................................................................62 Getting Fancy with Syntax .............................................................................................................................65 Searching Titles .........................................................................................................................................66 Searching Text ...........................................................................................................................................66 Searching Anchors ...................................................................................................................................66 Searching Within Sites and Domains ....................................................................................................67 Searching URLs ......................,........................................................................__„..................................67 Who Links to Whom? ...............................................................................................................................68 Caching Up ................................................................................................................................................68 Daterange ..................................................................................................................................................68 Searching by File Type .............................................................................................................................71 Searching for Related Content ................................................................................................................71 Synonyms ..................................................................................................................................................72 Most of the Kit and Caboodle .................................................................................................................72 Mixing Syntax ..................................................................................................................................................72 How Not to Mix Syntax ............................................................................................................................73 How to Mix Syntax Correctly ..................................................................................................................74 Anatomy of a Google URL .............................................................................................................................74 Changing the Number of Results ...........................................................................................................74 Changing the Interface Language ..........................................................................................................76 Two More URL Tricks ...............................................................................................................................77 Google: The Missing Manual Part Two: Google Tools Chapter 3: Googling Further: Images, News, Maps, and More ............81 Google Images ................................................................................................................................................82 Searching for Images ...............................................................................................................................85 Reading Your Images Results .................................................................................................................89 Google News ...................................................................................................................................................90 Searching Google News ..........................................................................................................................92 Browsing Google News ...........................................................................................................................95 Customizing Google News ......................................................................................................................96 Getting the News Delivered ....................................................................................................................99 Google Maps .................................................................................................................................................100 Using Google Maps ................................................................................................................................101 Getting Directions ..................................................................................................................................103 Using Local Search and Maps Together .............................................................................................105 Google Directory ..........................................................................................................................................107 When to Use the Directory ...................................................................................................................110 Browsing the Directory ..........................................................................................................................111 Searching the Directory .........................................................................................................................113 Google Print ..................................................................................................................................................115 Searching for Books ...............................................................................................................................115 Chapter 4: Googling with Others: Groups and Answers ......................119 Google Groups ..............................................................................................................................................119 When to Use Google Groups ...............................................................................................................120 How Google Groups Are Organized ....................................................................................................123 How the Usenet Groups Are Organized .............................................................................................124 Navigating Google Groups ...................................................................................................................126 Posting Messages in Google Groups ...................................................................................................137 How to Create a Google Group ...........................................................................................................139 Google Answers ............................................................................................................................................ Hi When to Use Google Answers ..............................................................................................................143 Before You Ask a Question ...................................................................................................................145 Asking a Question ..................................................................................................................................148 While You Wait .......................................................................................................................................151 Getting an Answer ____.......................................................................................................................152 Changing Your Account Settings ..........................................................................................................157 Chapter 5: Shopping with Google -------.................-----------------------159 When to Use Froogle ...................................................................................................................................159 Finding Stuff with Froogle ...........................................................................................................................160 Searching .................................................................................................................................................160 Advanced Froogle Search .....................................................................................................................166 Shopping Lists __________....................................................................................................................167 Table of Contents Chapter 6: The Google Toolbar ..............................................................171 The Google Toolbar: Search Faster ............................................................................................................171 Installing the Google Toolbar ...............................................................................................................173 Working with the Search Box ...............................................................................................................176 The Two Toolbar Buttons You Can t Get Rid Of .................................................................................176 The Optional Toolbar Buttons ..............................................................................................................179 Other Browsers with Google Features .......................................................................................................192 Safari ........................................................................................................................................................192 Mozilla, Firefox, and Netscape .............................................................................................................195 Two More Browsers Worth Mentioning ..............................................................................................200 Chapter 7: More Cool Google Tools ......................................................201 Alternative Search Boxes .............................................................................................................................201 Browser Buttons .....................................................................................................................................202 Search Sidebars ......................................................................................................................................203 Searching from the Address Bar ..........................................................................................................210 Bookmarklets ................................................................................................................................................212 Google Desktop Search ...............................................................................................................................214 Installing Google Desktop Search ........................................................................................................214 Using Google Desktop Search ..............................................................................................................216 Disabling Google Desktop Search ........................................................................................................219 Google Deskbar ............................................................................................................................................221 Installing the Deskbar ............................................................................................................................222 Searching via the Deskbar ....................................................................................................................223 Customizing the Deskbar ......................................................................................................................224 Experimental Google Tools .........................................................................................................................226 Personalized Search ...............................................................................................................................227 Personalize Your Homepage ................................................................................................................229 My Search History ..................................................................................................................................231 Google Suggest .......................................................................................................................................234 Google Video ..........................................................................................................................................235 Google Web Accelerator .......................................................................................................................238 Google Sets .............................................................................................................................................240 Google Wireless ............................................................................................................................................240 Can Your Device Get Online? ...............................................................................................................242 Is Your Device Actually Online? ............................................................................................................244 Googling on the Fly ................................................................................................................................244 Google Mobile Local Search .................................................................................................................255 Froogle on the Road ..............................................................................................................................256 Google SMS ...................................................................................................................................................256 Sending Out an SMS ..............................................................................................................................257 Google: The Missing Manual Part Three: Google for Webmasters Chapter 8: Becoming a Search Result ...................................................265 Getting Your Site Ready for Google ...........................................................................................................266 The Fundamental Steps .........................................................................................................................266 Getting Google s Attention ..........................................................................................................................271 Introduce Yourself to Google ...............................................................................................................271 Link Up I ..................................................................................................................................................272 Link Up II .................................................................................................................................................273 Does Google Know You re There? .............................................................................................................273 Rising in Google Results ..............................................................................................................................277 Getting Rid of Google ...................................................................................................................................281 Hiding from the Whole World ..............................................................................................................281 Hiding from Google ...............................................................................................................................282 Removing Yourself from Google ..........................................................................................................283 Adding Google Searches to Your Site ........................................................................................................287 Adding a Box for Searching the Web ..................................................................................................287 Adding a Box for Searching Your Site .................................................................................................288 Chapter 9: Making Money with Google ...............................................291 Google AdSense ............................................................................................................................................291 Signing Up for Google AdSense ...........................................................................................................294 Logging in to Your AdSense Account ..................................................................................................296 Building Your AdSense Ads and Adding Them to Your Pages ........................................................297 Adding a Google Search Box to Your Pages .......................................................................................304 Getting Paid .............................................................................................................................................306 Monitoring Your Performance .............................................................................................................307 Honing Your Ads ....................................................................................................................................310 Referrals ..................................................................................................................................................310 Getting Help ............................................................................................................................................312 Google AdWords ..........................................................................................................................................312 Understanding AdWords Terminology ............................................................................................... ЗІЗ Understanding the Costs .......................................................................................................................315 Before You Sign Up ................................................................................................................................316 A Few Final Words of Warning ...........................................................................................................320 Signing Up ...............................................................................................................................................320 Managing AdWords ...............................................................................................................................328 Reporting .................................................................................................................................................334 Billing .......................................................................................................................................................338 Getting Help ............................................................................................................................................339 Chapter 10: Google Analytics ____________■--------------------------------341 How Google Analytics Works ..........................................................-------------------------------—.........342 Setting Up Google Analytics ........................................................................................................................343 Signing Up ...............................................................................................................................................343 Setting Up Your Site for Tracking ........................................................................................................344 Table op Contents A Snapshot of Your Web Traffic .................................................................................................................346 The Executive Overview .........................................................................................................................347 Changing the Date Range .....................................................................................................................353 Exporting the Data ..................................................................................................................................353 Printing a Report .....................................................................................................................................354 Assessing Your Site .......................................................................................................................................354 Your Most (and Least) Popular Pages .................................................................................................355 More Content Performance Reports ...................................................................................................358 fine-Tuning a Chart ...............................................................................................................................360 Drill-Down Analysis ................................................................................................................................362 Goal Tracking ................................................................................................................................................364 Creating a Goal .......................................................................................................................................364 Reporting with Goals .............................................................................................................................368 Understanding Your Visitors .......................................................................................................................369 Where They Live and Who They Are ...................................................................................................369 New and Returning Visitors ..................................................................................................................370 Browser Capabilities ..............................................................................................................................371 Part Four: Cmail Chapter 11 : Gmail ...................................................................................377 Welcome to Gmail ........................................................................................................................................380 Getting a Gmail Account .......................................................................................................................381 A Peek in the Gmail Window ................................................................................................................383 Composing and Sending Messages ...........................................................................................................386 Formatting a Message with Rich Text ..................................................................................................390 Adding File Attachments to Messages .................................................................................................391 Using Picasa to Send Photos by Gmail ................................................................................................392 Creating a Signature File .......................................................................................................................394 Receiving and Reading Gmail ...............................................................................................................395 Checking Your Gmail .._______________________________________________________...........395 Reading Your Gmail Messages .............................................................................................................396 Spam, Spam, Spam, Spam ....................................................................................................................400 Gmail Mailbox Management .......................................................................................................................402 Archiving Messages ................................................................................................................................402 Taking Actions with Messages ..............................................................................................................403 Creating and Applying Message Labels ..............................................................................................405 Mail Filters ................................·...............................................................................................................406 Googling Your Gmail .............................................................................................................................408 Deleting Messages Forever ...................................................................................................................412 Printing Messages ..................................................................................................................................413 The Contacts List ...........................................................................................................................................413 Manually Adding Contacts to Gmail ............................................___________________________415 Importing Contacts from Other Mail Programs _____......................................................................416 Troubleshooting Importing Errors with Contacts ..............................................................................420 Editing and Deleting Gmail Contacts _________________________________________421 Google: The Missing Manual Adjusting Your Account Settings ................................................................................................................421 Mail Settings ............................................................................................................................................422 Labels .......................................................................................................................................................423 Filters .......................................................................................................................................................423 Forwarding and POP .............................................................................................................................423 Account Settings .....................................................................................................................................423 Other Cool Gmail Tricks ..............................................................................................................................424 Gmail Keyboard Shortcuts ....................................................................................................................424 Turning Gmail into a Web-Based File Server .....................................................................................426 Three Other Ways of Reading Gmail .........................................................................................................426 Using Gmail with a Different Mail Program .......................................................................................427 Auto-Forwarding Gmail Messages .......................................................................................................429 Using Gmail with a News Reader ........................................................................................................431 Part Five: Appendix Appendix: The Google Wide Web .........................................................437 Sites That Use Google ..................................................................................................................................437 Sites That Discuss Google ............................................................................................................................438 Index ........................................................................................................441 Table of Contents xi
adam_txt	Table of Contents The Missing Credits .xiii Introduction . ï Part One: Searching with Google Chapter l: Google 101_.13 The Heart of Google: Basic Text Searches .13 How to Get More out of Google .15 Getting Specific .17 To Quote a Phrase .18 Searching Within Your Results .19 And vs. Or .20 Just Say No .20 Just Say Yes .21 Getting Lucky .22 Two Important Google Quirks .22 Wildcards .22 The Ten-Word Limit. .23 Interpreting Your Results .■■.24 Your Actual Results .25 The Things You Didn't Ask For .30 The Stuff at the Bottom of the Results Page _.33 When Notte Use Google .34 Nine Very Cool Google Tricks .38 Definitions .38 Calculator .38 Phonebook .39 Street Maps .41 Stock Quotes .41 Patents, Tracking IDs, and Other Numeric Goodies .42 Weather .43 Q&A .44 Movies .44 A Final Tip: Googling Google .45 Chapter 2: Superior Searching .47 Have It Your Way: Setting Preferences .47 Interface Language .48 Search Language .49 SafeSearch Filtering .49 Number of Results .49 Results Window .50 Advanced Search .50 Refining Your Search .50 Page-Specific Search .56 Topic-Specific Searches .56 Advanced Search on Steroids .56 Searching by Language and Country .58 Searching by Town .62 Getting Fancy with Syntax .65 Searching Titles .66 Searching Text .66 Searching Anchors .66 Searching Within Sites and Domains .67 Searching URLs .,._„.67 Who Links to Whom? .68 Caching Up .68 Daterange .68 Searching by File Type .71 Searching for Related Content .71 Synonyms .72 Most of the Kit and Caboodle .72 Mixing Syntax .72 How Not to Mix Syntax .73 How to Mix Syntax Correctly .74 Anatomy of a Google URL .74 Changing the Number of Results .74 Changing the Interface Language .76 Two More URL Tricks .77 Google: The Missing Manual Part Two: Google Tools Chapter 3: Googling Further: Images, News, Maps, and More .81 Google Images .82 Searching for Images .85 Reading Your Images Results .89 Google News .90 Searching Google News .92 Browsing Google News .95 Customizing Google News .96 Getting the News Delivered .99 Google Maps .100 Using Google Maps .101 Getting Directions .103 Using Local Search and Maps Together .105 Google Directory .107 When to Use the Directory .110 Browsing the Directory .111 Searching the Directory .113 Google Print .115 Searching for Books .115 Chapter 4: Googling with Others: Groups and Answers .119 Google Groups .119 When to Use Google Groups .120 How Google Groups Are Organized .123 How the Usenet Groups Are Organized .124 Navigating Google Groups .126 Posting Messages in Google Groups .137 How to Create a Google Group .139 Google Answers . Hi When to Use Google Answers .143 Before You Ask a Question .145 Asking a Question .148 While You Wait .151 Getting an Answer _.152 Changing Your Account Settings .157 Chapter 5: Shopping with Google -------.-----------------------159 When to Use Froogle .159 Finding Stuff with Froogle .160 Searching .160 Advanced Froogle Search .166 Shopping Lists _.167 Table of Contents Chapter 6: The Google Toolbar .171 The Google Toolbar: Search Faster .171 Installing the Google Toolbar .173 Working with the Search Box .176 The Two Toolbar Buttons You Can't Get Rid Of .176 The Optional Toolbar Buttons .179 Other Browsers with Google Features .192 Safari .192 Mozilla, Firefox, and Netscape .195 Two More Browsers Worth Mentioning .200 Chapter 7: More Cool Google Tools .201 Alternative Search Boxes .201 Browser Buttons .202 Search Sidebars .203 Searching from the Address Bar .210 Bookmarklets .212 Google Desktop Search .214 Installing Google Desktop Search .214 Using Google Desktop Search .216 Disabling Google Desktop Search .219 Google Deskbar .221 Installing the Deskbar .222 Searching via the Deskbar .223 Customizing the Deskbar .224 Experimental Google Tools .226 Personalized Search .227 Personalize Your Homepage .229 My Search History .231 Google Suggest .234 Google Video .235 Google Web Accelerator .238 Google Sets .240 Google Wireless .240 Can Your Device Get Online? .242 Is Your Device Actually Online? .244 Googling on the Fly .244 Google Mobile Local Search .255 Froogle on the Road .256 Google SMS .256 Sending Out an SMS .257 Google: The Missing Manual Part Three: Google for Webmasters Chapter 8: Becoming a Search Result .265 Getting Your Site Ready for Google .266 The Fundamental Steps .266 Getting Google's Attention .271 Introduce Yourself to Google .271 Link Up I .272 Link Up II .273 Does Google Know You're There? .273 Rising in Google Results .277 Getting Rid of Google .281 Hiding from the Whole World .281 Hiding from Google .282 Removing Yourself from Google .283 Adding Google Searches to Your Site .287 Adding a Box for Searching the Web .287 Adding a Box for Searching Your Site .288 Chapter 9: Making Money with Google .291 Google AdSense .291 Signing Up for Google AdSense .294 Logging in to Your AdSense Account .296 Building Your AdSense Ads and Adding Them to Your Pages .297 Adding a Google Search Box to Your Pages .304 Getting Paid .306 Monitoring Your Performance .307 Honing Your Ads .310 Referrals .310 Getting Help .312 Google AdWords .312 Understanding AdWords Terminology . ЗІЗ Understanding the Costs .315 Before You Sign Up .316 A Few Final Words of Warning .320 Signing Up .320 Managing AdWords .328 Reporting .334 Billing .338 Getting Help .339 Chapter 10: Google Analytics _■--------------------------------341 How Google Analytics Works .-------------------------------—.342 Setting Up Google Analytics .343 Signing Up .343 Setting Up Your Site for Tracking .344 Table op Contents A Snapshot of Your Web Traffic .346 The Executive Overview .347 Changing the Date Range .353 Exporting the Data .353 Printing a Report .354 Assessing Your Site .354 Your Most (and Least) Popular Pages .355 More Content Performance Reports .358 fine-Tuning a Chart .360 Drill-Down Analysis .362 Goal Tracking .364 Creating a Goal .364 Reporting with Goals .368 Understanding Your Visitors .369 Where They Live and Who They Are .369 New and Returning Visitors .370 Browser Capabilities .371 Part Four: Cmail Chapter 11 : Gmail .377 Welcome to Gmail .380 Getting a Gmail Account .381 A Peek in the Gmail Window .383 Composing and Sending Messages .386 Formatting a Message with Rich Text .390 Adding File Attachments to Messages .391 Using Picasa to Send Photos by Gmail .392 Creating a Signature File .394 Receiving and Reading Gmail .395 Checking Your Gmail ._.395 Reading Your Gmail Messages .396 Spam, Spam, Spam, Spam .400 Gmail Mailbox Management .402 Archiving Messages .402 Taking Actions with Messages .403 Creating and Applying Message Labels .405 Mail Filters .·.406 Googling Your Gmail .408 Deleting Messages Forever .412 Printing Messages .413 The Contacts List .413 Manually Adding Contacts to Gmail ._415 Importing Contacts from Other Mail Programs _.416 Troubleshooting Importing Errors with Contacts .420 Editing and Deleting Gmail Contacts _421 Google: The Missing Manual Adjusting Your Account Settings .421 Mail Settings .422 Labels .423 Filters .423 Forwarding and POP .423 Account Settings .423 Other Cool Gmail Tricks .424 Gmail Keyboard Shortcuts .424 Turning Gmail into a Web-Based File Server .426 Three Other Ways of Reading Gmail .426 Using Gmail with a Different Mail Program .427 Auto-Forwarding Gmail Messages .429 Using Gmail with a News Reader .431 Part Five: Appendix Appendix: The Google Wide Web .437 Sites That Use Google .437 Sites That Discuss Google .438 Index .441 Table of Contents xi
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isbn	0596100191
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-014681293
oclc_num	635009570
open_access_boolean
owner	DE-M382 DE-1102 DE-355 DE-BY-UBR
owner_facet	DE-M382 DE-1102 DE-355 DE-BY-UBR
physical	XV, 446 S. Ill., graph. Darst.
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	Pogue Press O'Reilly
record_format	marc
spelling	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box] Sarah Milstein, J. D. Biersdorfer, and Matthew MacDonald 2. ed. Beijing [u.a.] Pogue Press O'Reilly 2006 XV, 446 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Google (DE-588)4726597-8 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Suchmaschine (DE-588)4423007-2 s Google (DE-588)4726597-8 s DE-604 Milstein, Sarah Sonstige oth Biersdorfer, Jude D. Sonstige (DE-588)1025726014 oth MacDonald, Matthew Sonstige (DE-588)12398209X oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014681293&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box] Google (DE-588)4726597-8 gnd Suchmaschine (DE-588)4423007-2 gnd
subject_GND	(DE-588)4726597-8 (DE-588)4423007-2 (DE-588)4151278-9
title	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box]
title_auth	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box]
title_exact_search	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box]
title_exact_search_txtP	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box]
title_full	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box] Sarah Milstein, J. D. Biersdorfer, and Matthew MacDonald
title_fullStr	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box] Sarah Milstein, J. D. Biersdorfer, and Matthew MacDonald
title_full_unstemmed	Google the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box] Sarah Milstein, J. D. Biersdorfer, and Matthew MacDonald
title_short	Google
title_sort	google the missing manual covers gmail adwords and google analytics the book should have been in the box
title_sub	the missing manual ; [covers Gmail, Adwords and Google analytics ; the book should have been in the box]
topic	Google (DE-588)4726597-8 gnd Suchmaschine (DE-588)4423007-2 gnd
topic_facet	Google Suchmaschine Einführung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014681293&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT milsteinsarah googlethemissingmanualcoversgmailadwordsandgoogleanalyticsthebookshouldhavebeeninthebox AT biersdorferjuded googlethemissingmanualcoversgmailadwordsandgoogleanalyticsthebookshouldhavebeeninthebox AT macdonaldmatthew googlethemissingmanualcoversgmailadwordsandgoogleanalyticsthebookshouldhavebeeninthebox

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