Dynamic models of advertising competition:
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Bibliographic Details
Main Author: Erickson, Gary M. (Author)
Format: Book
Language:English
Published: Boston [u.a.] Kluwer Academic Publishers 2003
Edition:2nd ed.
Series:International series in quantitative marketing
Subjects:
Item Description:Includes bibliographical references and index
Physical Description:XII, 148 S. graph. Darst.
ISBN:1402072678

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