APA-Zitierstil (7. Ausg.)

Erickson, G. M. (2003). Dynamic models of advertising competition (2nd ed.). Kluwer Academic Publishers.

Chicago-Zitierstil (17. Ausg.)

Erickson, Gary M. Dynamic Models of Advertising Competition. 2nd ed. Boston [u.a.]: Kluwer Academic Publishers, 2003.

MLA-Zitierstil (9. Ausg.)

Erickson, Gary M. Dynamic Models of Advertising Competition. 2nd ed. Kluwer Academic Publishers, 2003.