APA (7th ed.) Citation

Doyle, P., & Stern, P. (2006). Marketing management and strategy (4. ed.). Financial Times, Prentice Hall.

Chicago Style (17th ed.) Citation

Doyle, Peter, and Philip Stern. Marketing Management and Strategy. 4. ed. Harlow ; Munich [u.a.]: Financial Times, Prentice Hall, 2006.

MLA (9th ed.) Citation

Doyle, Peter, and Philip Stern. Marketing Management and Strategy. 4. ed. Financial Times, Prentice Hall, 2006.