APA-Zitierstil (7. Ausg.)

(2006). Marketing strategy: A decision-focused approach (5. ed., international ed.). McGraw-Hill Irwin.

Chicago-Zitierstil (17. Ausg.)

Marketing Strategy: A Decision-focused Approach. 5. ed., international ed. Boston [u.a.]: McGraw-Hill Irwin, 2006.

MLA-Zitierstil (9. Ausg.)

Marketing Strategy: A Decision-focused Approach. 5. ed., international ed. McGraw-Hill Irwin, 2006.