Creating customer evangelists: how loyal customers become a volunteer sales force
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill.
Dearborn Trade Publ.
2003
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 206-207) and index |
| Physical Description: | x, 214 S. Ill. |
| ISBN: | 0793155614 |
Staff View
MARC
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| 650 | 4 | |a Relationship marketing | |
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Record in the Search Index
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| adam_text | CONTENTS
Foreword vii
Acknowledgments ix
1. Customer Evangelism: A Manifesto 1
2. When Customers Believe 11
3. Customer Plus Delta: Understanding the Love 21
4. Napsterize Your Knowledge: Give to Receive 35
5. Build the Buzz: Spreading the Word 41
6. Create Community: Bringing Customers Together 53
7. Bite Size Chunks: From Sampling to Evangelism 63
8. Create a Cause: When Business Is Good 67
9. Hot Marketing Now: Krispy Kreme Doughnuts 79
10. The High Flying Solutionman: SolutionPeople 91
11. The History Lessons of O Reilly s Wars: O Reilly Associates 109
12. The New Mavericks of Marketing: The Dallas Mavericks 123
13. A Bear Market for Retailing: Build A Bear Workshop 139
14. A Cause, Not Just an Airline: Southwest Airlines 155
15. The Billion Dollar Cause: IBM 169
16. Customer Evangelism Workshop 179
Appendixes 185
Endnotes 197
References 206
Index 208
|
| adam_txt |
CONTENTS
Foreword vii
Acknowledgments ix
1. Customer Evangelism: A Manifesto 1
2. When Customers Believe 11
3. Customer Plus Delta: Understanding the Love 21
4. Napsterize Your Knowledge: Give to Receive 35
5. Build the Buzz: Spreading the Word 41
6. Create Community: Bringing Customers Together 53
7. Bite Size Chunks: From Sampling to Evangelism 63
8. Create a Cause: When Business Is Good 67
9. Hot Marketing Now: Krispy Kreme Doughnuts 79
10. The High Flying Solutionman: SolutionPeople 91
11. The History Lessons of O'Reilly's Wars: O'Reilly Associates 109
12. The New Mavericks of Marketing: The Dallas Mavericks 123
13. A Bear Market for Retailing: Build A Bear Workshop 139
14. A Cause, Not Just an Airline: Southwest Airlines 155
15. The Billion Dollar Cause: IBM 169
16. Customer Evangelism Workshop 179
Appendixes 185
Endnotes 197
References 206
Index 208 |
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| spelling | McConnell, Ben Verfasser aut Creating customer evangelists how loyal customers become a volunteer sales force Ben McConnell ; Jackie Huba Chicago, Ill. Dearborn Trade Publ. 2003 x, 214 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 206-207) and index Customer relations Relationship marketing Huba, Jackie Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014625426&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McConnell, Ben Huba, Jackie Creating customer evangelists how loyal customers become a volunteer sales force Customer relations Relationship marketing |
| title | Creating customer evangelists how loyal customers become a volunteer sales force |
| title_auth | Creating customer evangelists how loyal customers become a volunteer sales force |
| title_exact_search | Creating customer evangelists how loyal customers become a volunteer sales force |
| title_exact_search_txtP | Creating customer evangelists how loyal customers become a volunteer sales force |
| title_full | Creating customer evangelists how loyal customers become a volunteer sales force Ben McConnell ; Jackie Huba |
| title_fullStr | Creating customer evangelists how loyal customers become a volunteer sales force Ben McConnell ; Jackie Huba |
| title_full_unstemmed | Creating customer evangelists how loyal customers become a volunteer sales force Ben McConnell ; Jackie Huba |
| title_short | Creating customer evangelists |
| title_sort | creating customer evangelists how loyal customers become a volunteer sales force |
| title_sub | how loyal customers become a volunteer sales force |
| topic | Customer relations Relationship marketing |
| topic_facet | Customer relations Relationship marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014625426&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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