Wie Werbung wirkt: Erkenntnisse des Neuromarketings
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Freiburg ; München [u.a.]
Haufe Mediengruppe
2006
|
| Schlagworte: | |
| Beschreibung: | Literatur- und URL-Verz. S. 191 - 195 |
| Beschreibung: | 195 S. Ill. |
| ISBN: | 3448072516 9783448072518 |
Internformat
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Datensatz im Suchindex
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| _version_ | 1806174412739706880 |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Scheier, Christian 1968- Held, Dirk 1971- |
| author_GND | (DE-588)129509159 (DE-588)131715496 |
| author_facet | Scheier, Christian 1968- Held, Dirk 1971- |
| author_role | aut aut |
| author_sort | Scheier, Christian 1968- |
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| ctrlnum | (OCoLC)162323999 (DE-599)BVBBV021289584 |
| discipline | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| format | Book |
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| id | DE-604.BV021289584 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:49:27Z |
| indexdate | 2024-08-01T10:49:08Z |
| institution | BVB |
| isbn | 3448072516 9783448072518 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014610451 |
| oclc_num | 162323999 |
| open_access_boolean | |
| owner | DE-859 DE-703 DE-1049 DE-19 DE-BY-UBM DE-12 DE-1047 DE-M49 DE-BY-TUM DE-1046 DE-858 DE-384 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-526 DE-B170 DE-83 DE-525 DE-2070s DE-188 |
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| physical | 195 S. Ill. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Haufe Mediengruppe |
| record_format | marc |
| spellingShingle | Scheier, Christian 1968- Held, Dirk 1971- Wie Werbung wirkt Erkenntnisse des Neuromarketings Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbepsychologie (DE-588)4140889-5 gnd Neuropsychologie (DE-588)4135740-1 gnd Neuromarketing (DE-588)7601901-9 gnd Marketingforschung (DE-588)4200055-5 gnd Werbewirkung (DE-588)4189647-6 gnd Hirnforschung (DE-588)4123382-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4189648-8 (DE-588)4140889-5 (DE-588)4135740-1 (DE-588)7601901-9 (DE-588)4200055-5 (DE-588)4189647-6 (DE-588)4123382-7 |
| title | Wie Werbung wirkt Erkenntnisse des Neuromarketings |
| title_auth | Wie Werbung wirkt Erkenntnisse des Neuromarketings |
| title_exact_search | Wie Werbung wirkt Erkenntnisse des Neuromarketings |
| title_exact_search_txtP | Wie Werbung wirkt Erkenntnisse des Neuromarketings |
| title_full | Wie Werbung wirkt Erkenntnisse des Neuromarketings Christian Scheier ; Dirk Held |
| title_fullStr | Wie Werbung wirkt Erkenntnisse des Neuromarketings Christian Scheier ; Dirk Held |
| title_full_unstemmed | Wie Werbung wirkt Erkenntnisse des Neuromarketings Christian Scheier ; Dirk Held |
| title_short | Wie Werbung wirkt |
| title_sort | wie werbung wirkt erkenntnisse des neuromarketings |
| title_sub | Erkenntnisse des Neuromarketings |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd Werbepsychologie (DE-588)4140889-5 gnd Neuropsychologie (DE-588)4135740-1 gnd Neuromarketing (DE-588)7601901-9 gnd Marketingforschung (DE-588)4200055-5 gnd Werbewirkung (DE-588)4189647-6 gnd Hirnforschung (DE-588)4123382-7 gnd |
| topic_facet | Marketing Strategisches Management Werbewirkungsforschung Werbepsychologie Neuropsychologie Neuromarketing Marketingforschung Werbewirkung Hirnforschung |
| work_keys_str_mv | AT scheierchristian wiewerbungwirkterkenntnissedesneuromarketings AT helddirk wiewerbungwirkterkenntnissedesneuromarketings |
Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 631 S318st |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 631 S318 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |