Converting customer value: from retention to profit
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester [u.a.]
Wiley
2006
|
| Subjects: | |
| Online Access: | Table of contents Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXVIII, 388 S. graph. Darst. |
| ISBN: | 0470016345 9780470016343 |
Staff View
MARC
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| 650 | 4 | |a Relationship marketing | |
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Record in the Search Index
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| adam_text | CONVERTING CUSTOMER VALUE / MURPHY, JOHN A. : C2006
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE CUSTOMER PROFIT CONUNDRUM
SEGMENTATION
CUSTOMER FOCUS
PROCESSES AND SYSTEMS
EMPLOYEE INVOLVEMENT
TRAINING AND DEVELOPMENT
MEASUREMENT
CONTINUOUS IMPROVEMENT
COMMUNICATION
CULTURE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
CONVERTING CUSTOMER VALUE / MURPHY, JOHN A. : C2006
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE CUSTOMER PROFIT CONUNDRUM
SEGMENTATION
CUSTOMER FOCUS
PROCESSES AND SYSTEMS
EMPLOYEE INVOLVEMENT
TRAINING AND DEVELOPMENT
MEASUREMENT
CONTINUOUS IMPROVEMENT
COMMUNICATION
CULTURE.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| illustrated | Illustrated |
| index_date | 2024-07-02T13:47:45Z |
| indexdate | 2024-07-09T20:34:40Z |
| institution | BVB |
| isbn | 0470016345 9780470016343 |
| language | English |
| lccn | 2005020017 |
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| spelling | Murphy, John A. Verfasser aut Converting customer value from retention to profit J. A. Murphy ... Chichester [u.a.] Wiley 2006 XXVIII, 388 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Customer relations Management Business planning Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenwert (DE-588)4515875-7 s DE-604 http://www.loc.gov/catdir/toc/ecip0515/2005020017.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014604291&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Murphy, John A. Converting customer value from retention to profit Customer relations Management Business planning Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenwert (DE-588)4515875-7 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4515875-7 |
| title | Converting customer value from retention to profit |
| title_auth | Converting customer value from retention to profit |
| title_exact_search | Converting customer value from retention to profit |
| title_exact_search_txtP | Converting customer value from retention to profit |
| title_full | Converting customer value from retention to profit J. A. Murphy ... |
| title_fullStr | Converting customer value from retention to profit J. A. Murphy ... |
| title_full_unstemmed | Converting customer value from retention to profit J. A. Murphy ... |
| title_short | Converting customer value |
| title_sort | converting customer value from retention to profit |
| title_sub | from retention to profit |
| topic | Customer relations Management Business planning Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenwert (DE-588)4515875-7 gnd |
| topic_facet | Customer relations Management Business planning Relationship marketing Kundenmanagement Kundenwert |
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