APA (7th ed.) Citation

Murphy, J. A. (2006). Converting customer value: From retention to profit. Wiley.

Chicago Style (17th ed.) Citation

Murphy, John A. Converting Customer Value: From Retention to Profit. Chichester [u.a.]: Wiley, 2006.

MLA (9th ed.) Citation

Murphy, John A. Converting Customer Value: From Retention to Profit. Wiley, 2006.