Event management & event tourism:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Cognizant Communication Corp.
2005
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XI, 439 S. Ill., graph. Darst. |
| ISBN: | 1882345460 |
Staff View
MARC
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| 245 | 1 | 0 | |a Event management & event tourism |c Donald Getz |
| 246 | 1 | 3 | |a Event management and event tourism |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Cognizant Communication Corp. |c 2005 | |
| 300 | |a XI, 439 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Tourisme | |
| 650 | 4 | |a Événements spéciaux | |
| 650 | 4 | |a Tourism | |
| 650 | 4 | |a Special events | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Veranstaltung |0 (DE-588)4125453-3 |2 gnd |9 rswk-swf |
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Record in the Search Index
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|---|---|
| adam_text | Titel: Event management event tourism
Autor: Getz, Donald
Jahr: 2005
Acknowledgments vii
Preface ix
Chapter 1. Introduction to Event Studies, 1
Event Management, and Event Tourism
Learning Objectives
Do You Want to be a Professional Event Manager?
What Is Event Management?
Event Studies
Disciplinary Perspective on Events
Event Management Within Closely Related Fields
What Is Event Tourism?
Event Terminology
Typology of Planned Events
Study Questions/Advanced Study Questions
Chapter 2. Event Management: Practice and Professionalism 32
Learning Objectives
Professionalism
Specialized Career Paths in Event Management
Levels of Management and Managerial Knowledge and Skills
A Model of the Event Management System
Study Questions/Advanced Study Questions
Chapter 3. Planning Events 61
Learning Objectives
What Is Planning?
Project Planning and Management
The Business Plan
The Strategic Plan
Forces and Trends Affecting Events
Study Questions/Advanced Study Questions
Chapter 4. Site Planning, Operations, and Logistics 103
Learning Objectives
Planning the Venue or Site
The Operations Plan and Logistics
Planning for Green and Sustainable Events
Study Questions/Advanced Study Questions
Chapter 5. Destination Planning and Marketing for Event Tourism 129
Learning Objectives
Tourism Trends That Influence the Events Sector
Event Tourism Planning and Policy
Event Tourism Strategies and Tactics
Leveraging Events and the Legacy
Research for Event Tourism Planning
Study Questions/Advanced Study Questions
Chapter 6.The Event Experience, Programming, and Quality 163
Learning Objectives
Program Planning
Developing a Program Portfolio
The Program Life Cycle
The Quality of Events
Quality Management
Study Questions/Advanced Study Questions
Chapter 7. Organization and Coordination 189
Learning Objectives
Perspectives on Organizations
Organizational Structures for Events
Managing Not-for-Profit Associations
Organizational Culture
The Learning Organization
Study Questions/Advanced Study Questions
Chapter 8. Human Resources Management 219
Learning Objectives
What Is Human Resources Management?
The Human Resources Planning Process
Motivation Theory
Study Questions/Advanced Study Questions
Chapter 9·Acquiring Resources, Sponsorship, and 245
Financial Management
Learning Objectives
Where s the Money?
The Price of Admission
Sponsorship
Financial Management
Study Questions/Advanced Study Questions
Chapter 10. Safety, Health, Risk Management, and Security 284
Learning Objectives
Special Hazards and Threats Associated With Events
The Health and Safety Plan
Risk Management
Alcohol Risk Management
Crowd Management and Control
Legal Issues
Study Questions/Advanced Study Questions
Chapter 11. Marketing 303
Learning Objectives
The Marketing Concept and Marketing Mix
Marketing Planning and Measuring Demand
Segmentation and Selecting Target Markets
A Benefits Model for Target Marketing
Generic Marketing Strategies
Study Questions/Advanced Study Questions
Chapter 12. Market Research: Understanding the 330
Event Customer
Learning Objectives
Why Do People Attend Events?
Consumer Research on Events
Visitor Surveys
The Sampling Method
Attendance Counts and Estimates
Conducting Market Area Surveys
Study Questions/Advanced Study Questions
Chapter 13. Communications and Sales 356
Learning Objectives
The Communications Mix
Sales
Developing and Communicating a Positive Image
Packaging
Study Questions/Advanced Study Questions
Chapter 14. Evaluation and Impact Assessment 377
Learning Objectives
Evaluation Concepts and Methods
Economic Impact Measurement and Evaluation
Multipliers
Evaluation of Costs and Benefits
Study Questions/Advanced Study Questions
Bibliography 411
Index 431
|
| adam_txt |
Titel: Event management event tourism
Autor: Getz, Donald
Jahr: 2005
Acknowledgments vii
Preface ix
Chapter 1. Introduction to Event Studies, 1
Event Management, and Event Tourism
Learning Objectives
Do You Want to be a Professional Event Manager?
What Is Event Management?
Event Studies
Disciplinary Perspective on Events
Event Management Within Closely Related Fields
What Is Event Tourism?
Event Terminology
Typology of Planned Events
Study Questions/Advanced Study Questions
Chapter 2. Event Management: Practice and Professionalism 32
Learning Objectives
Professionalism
Specialized Career Paths in Event Management
Levels of Management and Managerial Knowledge and Skills
A Model of the Event Management System
Study Questions/Advanced Study Questions
Chapter 3. Planning Events 61
Learning Objectives
What Is Planning?
Project Planning and Management
The Business Plan
The Strategic Plan
Forces and Trends Affecting Events
Study Questions/Advanced Study Questions
Chapter 4. Site Planning, Operations, and Logistics 103
Learning Objectives
Planning the Venue or Site
The Operations Plan and Logistics
Planning for "Green" and Sustainable Events
Study Questions/Advanced Study Questions
Chapter 5. Destination Planning and Marketing for Event Tourism 129
Learning Objectives
Tourism Trends That Influence the Events Sector
Event Tourism Planning and Policy
Event Tourism Strategies and Tactics
Leveraging Events and the Legacy
Research for Event Tourism Planning
Study Questions/Advanced Study Questions
Chapter 6.The Event Experience, Programming, and Quality 163
Learning Objectives
Program Planning
Developing a Program Portfolio
The Program Life Cycle
The Quality of Events
Quality Management
Study Questions/Advanced Study Questions
Chapter 7. Organization and Coordination 189
Learning Objectives
Perspectives on Organizations
Organizational Structures for Events
Managing Not-for-Profit Associations
Organizational Culture
The Learning Organization
Study Questions/Advanced Study Questions
Chapter 8. Human Resources Management 219
Learning Objectives
What Is Human Resources Management?
The Human Resources Planning Process
Motivation Theory
Study Questions/Advanced Study Questions
Chapter 9·Acquiring Resources, Sponsorship, and 245
Financial Management
Learning Objectives
Where's the Money?
The Price of Admission
Sponsorship
Financial Management
Study Questions/Advanced Study Questions
Chapter 10. Safety, Health, Risk Management, and Security 284
Learning Objectives
Special Hazards and Threats Associated With Events
The Health and Safety Plan
Risk Management
Alcohol Risk Management
Crowd Management and Control
Legal Issues
Study Questions/Advanced Study Questions
Chapter 11. Marketing 303
Learning Objectives
The Marketing Concept and Marketing Mix
Marketing Planning and Measuring Demand
Segmentation and Selecting Target Markets
A Benefits Model for Target Marketing
Generic Marketing Strategies
Study Questions/Advanced Study Questions
Chapter 12. Market Research: Understanding the 330
Event Customer
Learning Objectives
Why Do People Attend Events?
Consumer Research on Events
Visitor Surveys
The Sampling Method
Attendance Counts and Estimates
Conducting Market Area Surveys
Study Questions/Advanced Study Questions
Chapter 13. Communications and Sales 356
Learning Objectives
The Communications Mix
Sales
Developing and Communicating a Positive Image
Packaging
Study Questions/Advanced Study Questions
Chapter 14. Evaluation and Impact Assessment 377
Learning Objectives
Evaluation Concepts and Methods
Economic Impact Measurement and Evaluation
Multipliers
Evaluation of Costs and Benefits
Study Questions/Advanced Study Questions
Bibliography 411
Index 431 |
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| spelling | Getz, Donald 1949- Verfasser (DE-588)170757889 aut Event management & event tourism Donald Getz Event management and event tourism 2. ed. New York [u.a.] Cognizant Communication Corp. 2005 XI, 439 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Tourisme Événements spéciaux Tourism Special events Management (DE-588)4037278-9 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Veranstaltung (DE-588)4125453-3 gnd rswk-swf Tourismus (DE-588)4018406-7 s Veranstaltung (DE-588)4125453-3 s Management (DE-588)4037278-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014593214&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Getz, Donald 1949- Event management & event tourism Tourisme Événements spéciaux Tourism Special events Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd Veranstaltung (DE-588)4125453-3 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4018406-7 (DE-588)4125453-3 |
| title | Event management & event tourism |
| title_alt | Event management and event tourism |
| title_auth | Event management & event tourism |
| title_exact_search | Event management & event tourism |
| title_exact_search_txtP | Event management & event tourism |
| title_full | Event management & event tourism Donald Getz |
| title_fullStr | Event management & event tourism Donald Getz |
| title_full_unstemmed | Event management & event tourism Donald Getz |
| title_short | Event management & event tourism |
| title_sort | event management event tourism |
| topic | Tourisme Événements spéciaux Tourism Special events Management (DE-588)4037278-9 gnd Tourismus (DE-588)4018406-7 gnd Veranstaltung (DE-588)4125453-3 gnd |
| topic_facet | Tourisme Événements spéciaux Tourism Special events Management Tourismus Veranstaltung |
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