APA-Zitierstil (7. Ausg.)

McDaniel, C. D., Lamb, C. W., & Hair, J. F. (2006). Introduction to marketing (8. ed., internat. student ed.). Thomson South-Western.

Chicago-Zitierstil (17. Ausg.)

McDaniel, Carl D., Charles W. Lamb, und Joseph F. Hair. Introduction to Marketing. 8. ed., internat. student ed. Mason, Ohio: Thomson South-Western, 2006.

MLA-Zitierstil (9. Ausg.)

McDaniel, Carl D., et al. Introduction to Marketing. 8. ed., internat. student ed. Thomson South-Western, 2006.