APA-Zitierstil (7. Ausg.)

Pelsmacker, P. d., Geuens, M., & Bergh, J. v. d. (2005). Foundations of marketing communications: A European perspective (Rev. ed.). Financial Times/Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Pelsmacker, Patrick de, Maggie Geuens, und Jeori van den Bergh. Foundations of Marketing Communications: A European Perspective. Rev. ed. Upper Saddle River, NJ: Financial Times/Prentice Hall, 2005.

MLA-Zitierstil (9. Ausg.)

Pelsmacker, Patrick de, et al. Foundations of Marketing Communications: A European Perspective. Rev. ed. Financial Times/Prentice Hall, 2005.