Will & vision: how latecomers grow to dominate markets
Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Federal Express, Procter & Gamble, and Charles Sc...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
c2002
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Inhaltsverzeichnis |
| Summary: | Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Federal Express, Procter & Gamble, and Charles Schwab, along with analyses of archival reports, show how five key drivers--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage--have remained remarkably similar from the nineteenth century to today. The authors contrast the behavior of firms that endured as leaders with those that had as good as or a better chance to do the same. And, most importantly, they show how firms today can follow the examples of long-term market leaders to seize substantially greater market share regardless of the cost or complexity of their products. |
| Item Description: | Includes bibliographical references (p. [315]-330) and index |
| Physical Description: | XVIII, 340 S. Ill., graph. Darst. 23 cm |
| ISBN: | 007137549X |
Staff View
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| 520 | 3 | |a Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Federal Express, Procter & Gamble, and Charles Schwab, along with analyses of archival reports, show how five key drivers--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage--have remained remarkably similar from the nineteenth century to today. The authors contrast the behavior of firms that endured as leaders with those that had as good as or a better chance to do the same. And, most importantly, they show how firms today can follow the examples of long-term market leaders to seize substantially greater market share regardless of the cost or complexity of their products. | |
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Record in the Search Index
| _version_ | 1804135014438273024 |
|---|---|
| adam_text | contents
Foreword ix
Preface xiii
Acknowledgments xvii
1 Are Pioneers Really Blessed? 1
2 Learning from History 24
3 Facts about Pioneers and Real Causes of Enduring
Leadership 40
4 Envisioning the Mass Market 57
5 Uniqueness of Vision 82
6 Persisting—Against All Odds 105
7 The Need for Relentless Innovation 137
8 Organizing for Innovation 158
9 Raising and Committing Financial Resources 182
10 Leveraging Assets Despite Uncertainty 213
11 Assessing the New Thesis 256
Appendix 1: The Historical Method 275
Appendix 2: Key Firms and Dates in Samples Studied 288
Endnotes 293
Bibliography 315
Index 331
|
| adam_txt |
contents
Foreword ix
Preface xiii
Acknowledgments xvii
1 Are Pioneers Really Blessed? 1
2 Learning from History 24
3 Facts about Pioneers and Real Causes of Enduring
Leadership 40
4 Envisioning the Mass Market 57
5 Uniqueness of Vision 82
6 Persisting—Against All Odds 105
7 The Need for Relentless Innovation 137
8 Organizing for Innovation 158
9 Raising and Committing Financial Resources 182
10 Leveraging Assets Despite Uncertainty 213
11 Assessing the New Thesis 256
Appendix 1: The Historical Method 275
Appendix 2: Key Firms and Dates in Samples Studied 288
Endnotes 293
Bibliography 315
Index 331 |
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| any_adam_object_boolean | 1 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Will & vision how latecomers grow to dominate markets Gerard J. Tellis and Peter N. Golder Will and vision New York [u.a.] McGraw-Hill c2002 XVIII, 340 S. Ill., graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [315]-330) and index Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Federal Express, Procter & Gamble, and Charles Schwab, along with analyses of archival reports, show how five key drivers--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage--have remained remarkably similar from the nineteenth century to today. The authors contrast the behavior of firms that endured as leaders with those that had as good as or a better chance to do the same. And, most importantly, they show how firms today can follow the examples of long-term market leaders to seize substantially greater market share regardless of the cost or complexity of their products. Marketing - États-Unis Marktaandeel gtt Produits de marque - États-Unis Strategisch management gtt Vernieuwing gtt aMarketing zUnited States aBrand name products zUnited States Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Marktführer (DE-588)4218573-7 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 s Marktführer (DE-588)4218573-7 s Markterschließung (DE-588)4114519-7 s 1\p DE-604 Golder, Peter N. Verfasser aut http://www.loc.gov/catdir/bios/mh041/2001044001.html Contributor biographical information http://www.loc.gov/catdir/description/mh024/2001044001.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014568629&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tellis, Gerard J. 1950- Golder, Peter N. Will & vision how latecomers grow to dominate markets Marketing - États-Unis Marktaandeel gtt Produits de marque - États-Unis Strategisch management gtt Vernieuwing gtt aMarketing zUnited States aBrand name products zUnited States Wettbewerbsstrategie (DE-588)4200234-5 gnd Marktführer (DE-588)4218573-7 gnd Markterschließung (DE-588)4114519-7 gnd |
| subject_GND | (DE-588)4200234-5 (DE-588)4218573-7 (DE-588)4114519-7 |
| title | Will & vision how latecomers grow to dominate markets |
| title_alt | Will and vision |
| title_auth | Will & vision how latecomers grow to dominate markets |
| title_exact_search | Will & vision how latecomers grow to dominate markets |
| title_exact_search_txtP | Will & vision how latecomers grow to dominate markets |
| title_full | Will & vision how latecomers grow to dominate markets Gerard J. Tellis and Peter N. Golder |
| title_fullStr | Will & vision how latecomers grow to dominate markets Gerard J. Tellis and Peter N. Golder |
| title_full_unstemmed | Will & vision how latecomers grow to dominate markets Gerard J. Tellis and Peter N. Golder |
| title_short | Will & vision |
| title_sort | will vision how latecomers grow to dominate markets |
| title_sub | how latecomers grow to dominate markets |
| topic | Marketing - États-Unis Marktaandeel gtt Produits de marque - États-Unis Strategisch management gtt Vernieuwing gtt aMarketing zUnited States aBrand name products zUnited States Wettbewerbsstrategie (DE-588)4200234-5 gnd Marktführer (DE-588)4218573-7 gnd Markterschließung (DE-588)4114519-7 gnd |
| topic_facet | Marketing - États-Unis Marktaandeel Produits de marque - États-Unis Strategisch management Vernieuwing aMarketing zUnited States aBrand name products zUnited States Wettbewerbsstrategie Marktführer Markterschließung |
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