APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. (2006). Marketing research essentials (5. ed.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research Essentials. 5. ed. Hoboken, NJ: Wiley, 2006.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger Gates. Marketing Research Essentials. 5. ed. Wiley, 2006.