The business plan workbook:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2005
|
| Edition: | 5. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 398 S. graph. Darst. |
| ISBN: | 0749443464 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804134558662131712 |
|---|---|
| adam_text | Contents
Preface xvii
How to use the workbook 1
Why prepare a business plan? 5
What financiers look out for 9
Phase 1: History and position to date
Assignment 1: Business purpose and aims 27
Assignment 2: A description of your business 35
Assignment 3: A description of your products 53
. and/or services
Phase 2: Market research
Introduction 77
Assignment 4: Customers 79
Assignment 5: Competitors 91
Assignment 6: A plan for market research 103
Phase 3: Competitive business strategy
Introduction 127
Assignment 7: Pricing 137
Assignment 8: Advertising and promotion 145
Assignment 9: Place and distribution 157
Phase 4: Operations
Assignment 10: The operations plan 175
viii I Contents
Phase 5: Forecasting results
Introduction 191
Assignment 11: The sales forecast 193
Assignment 12: Pro forma balance sheet 201
Assignment 13: Pro forma profit and loss statement 219
Assignment 14: Pro forma cash flow statement 237
Assignment 15: Break even analysis 247
Assignment 16: Financing requirements 257
Phase 6: Business controls
Introduction 281
Assignment 17: Financial controls 283
Assignment 18: Sales and marketing controls 293
Assignment 19: Other business controls 297
Phase 7: Writing up and presenting your
business plan
Assignment 20: Writing up and presenting your
business plan 305
Appendix 1: Market research information sources 315
Appendix 2: Sources of finance and financial advice for
new and small businesses 343
Index 394
|
| adam_txt |
Contents
Preface xvii
How to use the workbook 1
Why prepare a business plan? 5
What financiers look out for 9
Phase 1: History and position to date
Assignment 1: Business purpose and aims 27
Assignment 2: A description of your business 35
Assignment 3: A description of your products 53
. and/or services
Phase 2: Market research
Introduction 77
Assignment 4: Customers 79
Assignment 5: Competitors 91
Assignment 6: A plan for market research 103
Phase 3: Competitive business strategy
Introduction 127
Assignment 7: Pricing 137
Assignment 8: Advertising and promotion 145
Assignment 9: Place and distribution 157
Phase 4: Operations
Assignment 10: The operations plan 175
viii I Contents
Phase 5: Forecasting results
Introduction 191
Assignment 11: The sales forecast 193
Assignment 12: Pro forma balance sheet 201
Assignment 13: Pro forma profit and loss statement 219
Assignment 14: Pro forma cash flow statement 237
Assignment 15: Break even analysis 247
Assignment 16: Financing requirements 257
Phase 6: Business controls
Introduction 281
Assignment 17: Financial controls 283
Assignment 18: Sales and marketing controls 293
Assignment 19: Other business controls 297
Phase 7: Writing up and presenting your
business plan
Assignment 20: Writing up and presenting your
business plan 305
Appendix 1: Market research information sources 315
Appendix 2: Sources of finance and financial advice for
new and small businesses 343
Index 394 |
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| author | Barrow, Colin Barrow, Paul Brown, Robert |
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| author_facet | Barrow, Colin Barrow, Paul Brown, Robert |
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| author_sort | Barrow, Colin |
| author_variant | c b cb p b pb r b rb |
| building | Verbundindex |
| bvnumber | BV020847309 |
| classification_rvk | QP 340 QP 360 |
| ctrlnum | (OCoLC)62712331 (DE-599)BVBBV020847309 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV020847309 |
| illustrated | Illustrated |
| index_date | 2024-07-02T13:18:40Z |
| indexdate | 2024-07-09T20:26:31Z |
| institution | BVB |
| isbn | 0749443464 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014169071 |
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| physical | VIII, 398 S. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Kogan Page |
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| spelling | Barrow, Colin Verfasser (DE-588)123671493 aut The business plan workbook Colin Barrow ; Paul Barrow ; Robert Brown 5. ed. London [u.a.] Kogan Page 2005 VIII, 398 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bedrijfsplanning gtt Business planning Geschäftsplan (DE-588)4156961-1 gnd rswk-swf Geschäftsplan (DE-588)4156961-1 s DE-604 Barrow, Paul Verfasser aut Brown, Robert Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014169071&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barrow, Colin Barrow, Paul Brown, Robert The business plan workbook Bedrijfsplanning gtt Business planning Geschäftsplan (DE-588)4156961-1 gnd |
| subject_GND | (DE-588)4156961-1 |
| title | The business plan workbook |
| title_auth | The business plan workbook |
| title_exact_search | The business plan workbook |
| title_exact_search_txtP | The business plan workbook |
| title_full | The business plan workbook Colin Barrow ; Paul Barrow ; Robert Brown |
| title_fullStr | The business plan workbook Colin Barrow ; Paul Barrow ; Robert Brown |
| title_full_unstemmed | The business plan workbook Colin Barrow ; Paul Barrow ; Robert Brown |
| title_short | The business plan workbook |
| title_sort | the business plan workbook |
| topic | Bedrijfsplanning gtt Business planning Geschäftsplan (DE-588)4156961-1 gnd |
| topic_facet | Bedrijfsplanning Business planning Geschäftsplan |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014169071&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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