Advertising: principles & practice
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2006
|
| Edition: | 7. ed., [internat. ed.] |
| Subjects: | |
| Physical Description: | XXXI, 592 S. Ill. |
| ISBN: | 0131968815 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising |b principles & practice |c William Wells ; Sandra Moriarty ; John Burnett |
| 250 | |a 7. ed., [internat. ed.] | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson/Prentice Hall |c 2006 | |
| 300 | |a XXXI, 592 S. |b Ill. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-013834692 | ||
Record in the Search Index
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| any_adam_object | |
| author | Wells, William 1926- Moriarty, Sandra E. 1943- Burnett, John 1944- |
| author_GND | (DE-588)131677985 (DE-588)124464866 (DE-588)170263231 |
| author_facet | Wells, William 1926- Moriarty, Sandra E. 1943- Burnett, John 1944- |
| author_role | aut aut aut |
| author_sort | Wells, William 1926- |
| author_variant | w w ww s e m se sem j b jb |
| building | Verbundindex |
| bvnumber | BV020829454 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)59148361 (DE-599)BVBBV020829454 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., [internat. ed.] |
| format | Book |
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| id | DE-604.BV020829454 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:20:12Z |
| institution | BVB |
| isbn | 0131968815 |
| language | English |
| lccn | 2005047639 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013834692 |
| oclc_num | 59148361 |
| open_access_boolean | |
| owner | DE-703 DE-945 DE-92 DE-11 |
| owner_facet | DE-703 DE-945 DE-92 DE-11 |
| physical | XXXI, 592 S. Ill. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Pearson/Prentice Hall |
| record_format | marc |
| spelling | Wells, William 1926- Verfasser (DE-588)131677985 aut Advertising principles & practice William Wells ; Sandra Moriarty ; John Burnett 7. ed., [internat. ed.] Upper Saddle River, NJ Pearson/Prentice Hall 2006 XXXI, 592 S. Ill. txt rdacontent n rdamedia nc rdacarrier Effectiviteit gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut Burnett, John 1944- Verfasser (DE-588)170263231 aut |
| spellingShingle | Wells, William 1926- Moriarty, Sandra E. 1943- Burnett, John 1944- Advertising principles & practice Effectiviteit gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising principles & practice |
| title_auth | Advertising principles & practice |
| title_exact_search | Advertising principles & practice |
| title_full | Advertising principles & practice William Wells ; Sandra Moriarty ; John Burnett |
| title_fullStr | Advertising principles & practice William Wells ; Sandra Moriarty ; John Burnett |
| title_full_unstemmed | Advertising principles & practice William Wells ; Sandra Moriarty ; John Burnett |
| title_short | Advertising |
| title_sort | advertising principles practice |
| title_sub | principles & practice |
| topic | Effectiviteit gtt Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Effectiviteit Reclame Advertising Werbung |
| work_keys_str_mv | AT wellswilliam advertisingprinciplespractice AT moriartysandrae advertisingprinciplespractice AT burnettjohn advertisingprinciplespractice |