Marketing research: an applied approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow ; Munich [u.a.]
Prentice Hall Financial Times
2006
|
| Ausgabe: | Updated 2. Europ. ed. |
| Schlagworte: | |
| Beschreibung: | XXIII, 753 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0273695304 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV020051268 | ||
| 003 | DE-604 | ||
| 005 | 20070615 | ||
| 007 | t | ||
| 008 | 050930s2006 xxuad|| |||| 00||| eng d | ||
| 020 | |a 0273695304 |9 0-273-69530-4 | ||
| 035 | |a (OCoLC)438907369 | ||
| 035 | |a (DE-599)BVBBV020051268 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-945 |a DE-1049 |a DE-706 |a DE-11 | ||
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| 100 | 1 | |a Malhotra, Naresh K. |e Verfasser |0 (DE-588)139970096 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b an applied approach |c Naresh K. Malhotra ; David F. Birks |
| 250 | |a Updated 2. Europ. ed. | ||
| 264 | 1 | |a Harlow ; Munich [u.a.] |b Prentice Hall Financial Times |c 2006 | |
| 300 | |a XXIII, 753 S. |b Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Klaster model - Koncepcije - Variabilnsot - Učbeniki za visoke šole | |
| 650 | 4 | |a Matematična statistika - Marketinški procesi - Razvrščanje v skupine - Učbeniki za visoke šole | |
| 650 | 4 | |a Matematična statistika - Teorija upodobitev - Povezovanje - Učbeniki za visoke šole | |
| 650 | 4 | |a Raziskovanje - Sekundarni trg - Geografsko poreklo - Učbeniki za visoke šole | |
| 650 | 4 | |a Tržne raziskave - Podobe - Formacije - Učbeniki za visoke šole | |
| 650 | 7 | |a Tržne raziskave - Uporabnost - Učbeniki za visoke šole |2 ssg | |
| 650 | 4 | |a Analysis of variances | |
| 650 | 4 | |a Cluster analysis | |
| 650 | 4 | |a Data collection | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |x Methodology | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forschungsmethode |0 (DE-588)4155046-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Forschungsmethode |0 (DE-588)4155046-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Birks, David F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013373493 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804133629408837632 |
|---|---|
| any_adam_object | |
| author | Malhotra, Naresh K. Birks, David F. |
| author_GND | (DE-588)139970096 |
| author_facet | Malhotra, Naresh K. Birks, David F. |
| author_role | aut aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm d f b df dfb |
| building | Verbundindex |
| bvnumber | BV020051268 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)438907369 (DE-599)BVBBV020051268 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Updated 2. Europ. ed. |
| format | Book |
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| id | DE-604.BV020051268 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:11:45Z |
| institution | BVB |
| isbn | 0273695304 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013373493 |
| oclc_num | 438907369 |
| open_access_boolean | |
| owner | DE-945 DE-1049 DE-706 DE-11 |
| owner_facet | DE-945 DE-1049 DE-706 DE-11 |
| physical | XXIII, 753 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Prentice Hall Financial Times |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied approach Naresh K. Malhotra ; David F. Birks Updated 2. Europ. ed. Harlow ; Munich [u.a.] Prentice Hall Financial Times 2006 XXIII, 753 S. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Klaster model - Koncepcije - Variabilnsot - Učbeniki za visoke šole Matematična statistika - Marketinški procesi - Razvrščanje v skupine - Učbeniki za visoke šole Matematična statistika - Teorija upodobitev - Povezovanje - Učbeniki za visoke šole Raziskovanje - Sekundarni trg - Geografsko poreklo - Učbeniki za visoke šole Tržne raziskave - Podobe - Formacije - Učbeniki za visoke šole Tržne raziskave - Uporabnost - Učbeniki za visoke šole ssg Analysis of variances Cluster analysis Data collection Marketing research Marketing research Methodology Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s DE-604 Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Birks, David F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malhotra, Naresh K. Birks, David F. Marketing research an applied approach Klaster model - Koncepcije - Variabilnsot - Učbeniki za visoke šole Matematična statistika - Marketinški procesi - Razvrščanje v skupine - Učbeniki za visoke šole Matematična statistika - Teorija upodobitev - Povezovanje - Učbeniki za visoke šole Raziskovanje - Sekundarni trg - Geografsko poreklo - Učbeniki za visoke šole Tržne raziskave - Podobe - Formacije - Učbeniki za visoke šole Tržne raziskave - Uporabnost - Učbeniki za visoke šole ssg Analysis of variances Cluster analysis Data collection Marketing research Marketing research Methodology Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4155046-8 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_fullStr | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_full_unstemmed | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Klaster model - Koncepcije - Variabilnsot - Učbeniki za visoke šole Matematična statistika - Marketinški procesi - Razvrščanje v skupine - Učbeniki za visoke šole Matematična statistika - Teorija upodobitev - Povezovanje - Učbeniki za visoke šole Raziskovanje - Sekundarni trg - Geografsko poreklo - Učbeniki za visoke šole Tržne raziskave - Podobe - Formacije - Učbeniki za visoke šole Tržne raziskave - Uporabnost - Učbeniki za visoke šole ssg Analysis of variances Cluster analysis Data collection Marketing research Marketing research Methodology Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Klaster model - Koncepcije - Variabilnsot - Učbeniki za visoke šole Matematična statistika - Marketinški procesi - Razvrščanje v skupine - Učbeniki za visoke šole Matematična statistika - Teorija upodobitev - Povezovanje - Učbeniki za visoke šole Raziskovanje - Sekundarni trg - Geografsko poreklo - Učbeniki za visoke šole Tržne raziskave - Podobe - Formacije - Učbeniki za visoke šole Tržne raziskave - Uporabnost - Učbeniki za visoke šole Analysis of variances Cluster analysis Data collection Marketing research Marketing research Methodology Marketingforschung Marketing Marktforschung Forschungsmethode |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach |