Internet marketing & e-commerce:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western College Publ.
2007
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | XIII, 642 S. Ill., Kt., graph. Darst. |
| ISBN: | 0324074778 9780324074772 9780324422818 0324422814 |
Staff View
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Record in the Search Index
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| adam_text | Internet Marketing
combining state of the art research, practices of leading online marketing companies, and an in-depth look
at the special advantages available online. Internet Marketing
creating value for customers and profits for companies, while also fitting into an organization s complete
marketing strategy. Building on the foundation of Hanson s widely acclaimed Principles of Internet Marketing,
and reflecting the lessons and new opportunities of Web
coverage of Internet marketing practices for organizations of all types: traditional large companies, small
businesses, charities, and online start-ups.
Highlights
Search Marketing and Keyword Advertising : A detailed treatment of one of the most important
online marketing developments of the past few years, keyword advertising is directly tied to
customer acquisition alternatives and customer lifetime value.
Customer Equity
strategy and tactics to customer acquisition, retention, and development.The Online Branding
chapter focuses on building brands online, an especially valuable opportunity for traditional
package goods and brand-oriented companies. Usability and site design decisions are based
on these fundamental organization goals.
In-depth
e-Commerce and Market Research provide a comprehensive treatment of e-commerce topics.
Major points include channel growth and economics, online commerce success factors,
multi-channel shopping, channel conflict, consumer education, reaching new markets, and
required operational systems.
International Awareness: With Asian countries leading broadband development, Europe leading
in mobile devices, and the U.S. still leading in online services, the book reflects the truly global
nature of the Internet today.
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| any_adam_object | 1 |
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| bvnumber | BV020048407 |
| classification_rvk | QP 650 QR 760 |
| ctrlnum | (OCoLC)633103391 (DE-599)BVBBV020048407 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T20:11:40Z |
| institution | BVB |
| isbn | 0324074778 9780324074772 9780324422818 0324422814 |
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| physical | XIII, 642 S. Ill., Kt., graph. Darst. |
| publishDate | 2007 |
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| publisher | South-Western College Publ. |
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| spelling | Hanson, Ward Verfasser aut Internet marketing & e-commerce Ward A. Hanson ; Kirthi Kalyanam Cincinnati, Ohio South-Western College Publ. 2007 XIII, 642 S. Ill., Kt., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Online-Marketing (DE-588)7706419-7 s Electronic Commerce (DE-588)4592128-3 s DE-604 Kalyanam, Kirthi Verfasser aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013369385&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013369385&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Hanson, Ward Kalyanam, Kirthi Internet marketing & e-commerce Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)7706419-7 (DE-588)4123623-3 |
| title | Internet marketing & e-commerce |
| title_auth | Internet marketing & e-commerce |
| title_exact_search | Internet marketing & e-commerce |
| title_full | Internet marketing & e-commerce Ward A. Hanson ; Kirthi Kalyanam |
| title_fullStr | Internet marketing & e-commerce Ward A. Hanson ; Kirthi Kalyanam |
| title_full_unstemmed | Internet marketing & e-commerce Ward A. Hanson ; Kirthi Kalyanam |
| title_short | Internet marketing & e-commerce |
| title_sort | internet marketing e commerce |
| topic | Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Electronic Commerce Online-Marketing Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013369385&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013369385&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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