Business marketing: connecting strategy, relationships, and learning
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2002
|
| Edition: | 2nd ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Publisher description Table of contents |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xxix, 705 p. ill. (some col.) : 27 cm |
| ISBN: | 0072410639 |
Staff View
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| 300 | |a xxix, 705 p. |b ill. (some col.) : 27 cm | ||
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Record in the Search Index
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| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
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| id | DE-604.BV020034430 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:11:20Z |
| institution | BVB |
| isbn | 0072410639 |
| language | English |
| lccn | 2001042779 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013355593 |
| oclc_num | 47177031 |
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| owner | DE-1051 DE-522 DE-188 |
| owner_facet | DE-1051 DE-522 DE-188 |
| physical | xxix, 705 p. ill. (some col.) : 27 cm |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Dwyer, F. Robert Verfasser aut Business marketing connecting strategy, relationships, and learning F. Robert Dwyer, John F. Tanner, Jr 2nd ed. Boston McGraw-Hill 2002 xxix, 705 p. ill. (some col.) : 27 cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Includes bibliographical references and index Casestudies (vorm) gtt Marketing Marketing gtt Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Business-to-Business-Marketing (DE-588)4631075-7 s DE-188 Tanner, John F. Sonstige oth http://www.loc.gov/catdir/description/mh021/2001042779.html Publisher description http://www.loc.gov/catdir/toc/mh021/2001042779.html Table of contents |
| spellingShingle | Dwyer, F. Robert Business marketing connecting strategy, relationships, and learning Casestudies (vorm) gtt Marketing Marketing gtt Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4037589-4 |
| title | Business marketing connecting strategy, relationships, and learning |
| title_auth | Business marketing connecting strategy, relationships, and learning |
| title_exact_search | Business marketing connecting strategy, relationships, and learning |
| title_full | Business marketing connecting strategy, relationships, and learning F. Robert Dwyer, John F. Tanner, Jr |
| title_fullStr | Business marketing connecting strategy, relationships, and learning F. Robert Dwyer, John F. Tanner, Jr |
| title_full_unstemmed | Business marketing connecting strategy, relationships, and learning F. Robert Dwyer, John F. Tanner, Jr |
| title_short | Business marketing |
| title_sort | business marketing connecting strategy relationships and learning |
| title_sub | connecting strategy, relationships, and learning |
| topic | Casestudies (vorm) gtt Marketing Marketing gtt Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Casestudies (vorm) Marketing Business-to-Business-Marketing |
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