Strategic market management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
2005
|
| Ausgabe: | 7. ed., international ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XII, 356 S. graph. Darst. |
| ISBN: | 0471484261 0471659037 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804133595726479360 |
|---|---|
| adam_text | PART I INTRODUCTION AND OVERVIEW
Chapter
Business Strategy: The Concept and Trends in Its Management
3
What is a Business Strategy?
4
Strategic Options
9
Strategic Market Management: A Historical Perspective
9
Strategic Market Management: Characteristics and Trends
13
Why Strategic Market Management?
16
Chapter
Strategic Market Management: An Overview
19
External Analysis
21
Internal Analysis
26
Creating a Vision for the Business
28
Strategy Identification and Selection
30
Selecting among Strategic Alternatives
33
The Process
35
PARTII
STRATEGIC ANALYSIS
37
Chapter
External and Customer Analysis
39
External Analysis
39
The Scope of Customer Analysis
44
Segmentation
44
Customer Motivations
48
Unmet Needs
53
Chapter
Competitor Analysis
58
Identifying Competitors
59
Identifying Competitors
61
Potential Competitors
64
Competitor Analysis-
65
Competitor Strengths and Weaknesses
69
Obtaining Information on Competitors
74
Chapter
Market/Submarket Analysis
78
Dimensions of a Market Analysis
79
Actual and Potential Market Size
82
Market and
83
Market and
85
Cost Structure
88
Distribution Systems
89
Market Trends
90
Key Success Factors
91
Risks in High-Growth Markets
Chapter
Dimensions of Environmental Analysis
Dealing with Strategic Uncertainty
Impact Analysis-
Scenario Analysis
Chapter
Financial Performance
Performance Measurement
Determinants of Strategic Options
From Analysis to Strategy
Business Portfolio Analysis
Case Challenges for Part II
The Energy Bar Industry
Competing against Wal-Mart
PART in ALTERNATIVE BUSINESS STRATEGIES
Chapter
The Sustainable Competitive Advantage
The Role of Synergy
Strategic Vision versus Strategic Opportunism
A Dynamic Vision
Chapter
Business Strategy Challenges
Strategic Options
The Quality Option
Chapter
The Value Option
Focus
Innovation
Chapter
Motivations Underlying Global Strategies
Standardization versus Customization
Global Brand Management
Strategic AQiances
Chapter
The Role of the Strategic Position
Strategic Position Options
Developing and Selecting a Strategic Position
Case Challenges for Part III
Hobart
Xerox: the Early Days
PAKT
241
Chapter
Growth Strategies: Penetration, Product-Market Expansion,
Vertical Integration, and the Big Idea
243
Growth in Existing Product Markets
244
Product Development for the Existing Market
249
Market Development Using Existing Products
253
Vertical Integration Strategies
254
The Big Idea
258
Chapter
Diversification
262
Related Diversification
263
The Mirage of Synergy
268
Unrelated Diversification
270
Entry Strategies
275
Chapter
Strategies in Declining and Hostile Markets
281
Creating Growth in Declining Industries
282
Be the Profitable Survivor
284
Milk or Harvest
285
Divestment or Liquidation
287
Selecting the Right Strategy for the Declining Environment
288
Hostile Markets
291
Case Challenges for Part TV
297
Dove
297
Intel
299
PARTV
IMPLEMENTATION
303
Chapter
Organizational Issues
305
A Conceptual Framework
306
Structure
306
Systems
309
People
311
Culture
312
Obtaining Strategic Congruence
315
Organizing for Innovation
320
A Recap of Strategic Market Management
322
Case Challenges for Part V
326
Samsung Electronics
326
Appendix: Planning Forms
329
Index
343
Unquestionably the most comprehensive treatment available on
the subject. I found this book unique in its capacity to benefit
executives, planning staff, and students of strategy alike.
—
Stanford University
The Leading Authority
Completely revised and updated, David Aaker s authoritative book
approaches strategy development from an external perspective
driven by a structured analysis of customers, competitors, market
trends, and the broader environment. It shows how to build on
strategic analysis to create business strategies that will be relevant
and compelling to customers, sustainable to competitive attack,
and draw on assets and competencies of the organization.
Additional topics such as strategic investment, strategic
positioning, growth options, global strategies, and organization
building provide guidance to strategists.
Highlights of this Seventh Edition include:
•
against Wal-Mart, Xerox: The Early Years,
and Samsung Electronics.
•
the book even more valuable.
•
submarkets and the relevance challenge, the distinction
between fads and trends, disruptive versus sustaining innova¬
tion, and more.
•
strategies with a value proposition that is relevant, meaningful,
and sustainable.
|
| any_adam_object | 1 |
| author | Aaker, David A. 1938- |
| author_GND | (DE-588)123018641 |
| author_facet | Aaker, David A. 1938- |
| author_role | aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa |
| building | Verbundindex |
| bvnumber | BV020029120 |
| classification_rvk | QP 320 QP 600 |
| ctrlnum | (OCoLC)441021428 (DE-599)BVBBV020029120 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed., international ed. |
| format | Book |
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| indexdate | 2024-07-09T20:11:13Z |
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| isbn | 0471484261 0471659037 |
| language | English |
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| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Strategic market management David A. Aaker 7. ed., international ed. New York [u.a.] Wiley 2005 XII, 356 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Markt (DE-588)4037621-7 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s Management (DE-588)4037278-9 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Digitalisierung UBPassau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013350375&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013350375&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Strategic market management Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Markt (DE-588)4037621-7 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
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| title | Strategic market management |
| title_auth | Strategic market management |
| title_exact_search | Strategic market management |
| title_full | Strategic market management David A. Aaker |
| title_fullStr | Strategic market management David A. Aaker |
| title_full_unstemmed | Strategic market management David A. Aaker |
| title_short | Strategic market management |
| title_sort | strategic market management |
| topic | Marketing Management Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Markt (DE-588)4037621-7 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Management Marketingstrategie Marketing Marketingmanagement Markt Management Strategisches Management |
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