Holdings: Marketing communication

Marketing communication: new approaches, technologies, and styles

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Bibliographic Details
Format:	Book
Language:	English
Published:	Oxford, England Oxford Univ. Press 2005
Subjects:	Communicatie Communication en marketing Klantgerichtheid Marketing Kommunikation Communication in marketing Kommunikationsstrategie Kommunikationspolitik Marktkommunikation Unternehmen Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Item Description:	Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index
Physical Description:	XX, 299 S. graph. Darst.
ISBN:	0199276951 9780199276950 0199276943 9780199276943

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MARC


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Record in the Search Index

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adam_text	MARKETING COMMUNICATION / KIMMEL, ALLAN J. : 2005 TABLE OF CONTENTS / INHALTSVERZEICHNIS NEW APPROACHES TO MARKETING COMMUNICATION NEW TRENDS IN THE PROMOTION OF COMPANIES AND BRANDS TO STAKEHOLDERS : A HOLISTIC APPROACH / MAURICE LVY AND DAN ODONOGHUE PAST, CURRENT, AND FUTURE TRENDS IN MASS COMMUNICATION RESEARCH / MATTHEW S. EASTIN AND TERRY DAUGHERTY THE TWENTY FIRST CENTURY CONSUMER SOCIETY / JAMES FITCHETT MARKETING COMMUNICATIONS IN A WORLD OF CONSUMPTION AND BRAND COMMUNITIES / ALBERT M. MUIZ, JR. AND THOMAS C. OGUINN MARKETING COMMUNICATIONS TRENDS IN THE EMERGING GLOBAL MARKETPLACE / H. DAVID HENNESSEY DEVELOPMENTS IN MARKETING COMMUNICATION TECHNOLOGIES THE FUTURE OF TELEVISION ADVERTISING / TINA M. LOWREY, L.J. SHRUM, AND JOHN A. MCCARTY ELECTRONIC MARKETING AND MARKETING COMMUNICATIONS : THE ROLE OF TECHNOLOGY / JOHN O CONNOR, EAMONN GALVIN, AND MARTIN EVANS RECENT DEVELOPMENTS IN BELOWTHELINE MARKETING COMMUNICATIONS / CHRIS FILL INTEGRATED MARKETING COMMUNICATIONS AND THE EMERGING ROLE OF THE WEBSITE / THOMAS W. GRUEN WORD OF MOUTH : THE OLDEST, NEWEST MARKETING MEDIUM / GEORGE R. SILVERMAN RETHINKING MARKETING COMMUNICATION STYLES MARKETING COMMUNICATION IN A POSTMODERN WORLD / A. FUAT FIRAT AND LARS THGER CHRISTENSEN HYPERMODERNITY AND THE NEW MILLENNIUM : SCIENTIFIC LANGUAGE AS A TOOL FOR MARKETING COMMUNICATIONS / ERIC J. ARNOULD AND ELISABETH TISSIER-DESBORDES IDENTITY IN MARKETING COMMUNICATIONS : AN ETHICS OF VISUAL REPRESENTATION / JANET L. BORGERSON AND JONATHAN E. SCHROEDER THE COMMUNICATION OF MARKETING : A CRITICAL ANALYSIS OF DISCURSIVE PRACTICE / DOUGLAS BROWNLIE AND MICHAEL SAREN. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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discipline	Wirtschaftswissenschaften
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isbn	0199276951 9780199276950 0199276943 9780199276943
language	English
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publishDate	2005
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publisher	Oxford Univ. Press
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spelling	Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel Oxford, England Oxford Univ. Press 2005 XX, 299 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Communicatie gtt Communication en marketing Klantgerichtheid gtt Marketing gtt Kommunikation Communication in marketing Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Marktkommunikation (DE-588)4131075-5 s DE-188 Kommunikationspolitik (DE-588)4232471-3 s Kimmel, Allan J. Sonstige (DE-588)143092332 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013345261&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marketing communication new approaches, technologies, and styles Communicatie gtt Communication en marketing Klantgerichtheid gtt Marketing gtt Kommunikation Communication in marketing Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4201794-4 (DE-588)4232471-3 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4143413-4
title	Marketing communication new approaches, technologies, and styles
title_auth	Marketing communication new approaches, technologies, and styles
title_exact_search	Marketing communication new approaches, technologies, and styles
title_full	Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel
title_fullStr	Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel
title_full_unstemmed	Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel
title_short	Marketing communication
title_sort	marketing communication new approaches technologies and styles
title_sub	new approaches, technologies, and styles
topic	Communicatie gtt Communication en marketing Klantgerichtheid gtt Marketing gtt Kommunikation Communication in marketing Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Communicatie Communication en marketing Klantgerichtheid Marketing Kommunikation Communication in marketing Kommunikationsstrategie Kommunikationspolitik Marktkommunikation Unternehmen Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013345261&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kimmelallanj marketingcommunicationnewapproachestechnologiesandstyles

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