Marketing communication: new approaches, technologies, and styles
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford, England
Oxford Univ. Press
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index |
| Beschreibung: | XX, 299 S. graph. Darst. |
| ISBN: | 0199276951 9780199276950 0199276943 9780199276943 |
Internformat
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| 650 | 4 | |a Communication en marketing | |
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Datensatz im Suchindex
| _version_ | 1804133587573800960 |
|---|---|
| adam_text | MARKETING COMMUNICATION / KIMMEL, ALLAN J. : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
NEW APPROACHES TO MARKETING COMMUNICATION
NEW TRENDS IN THE PROMOTION OF COMPANIES AND BRANDS TO STAKEHOLDERS : A HOLISTIC APPROACH / MAURICE LVY AND DAN ODONOGHUE
PAST, CURRENT, AND FUTURE TRENDS IN MASS COMMUNICATION RESEARCH / MATTHEW S. EASTIN AND TERRY DAUGHERTY
THE TWENTY FIRST CENTURY CONSUMER SOCIETY / JAMES FITCHETT
MARKETING COMMUNICATIONS IN A WORLD OF CONSUMPTION AND BRAND COMMUNITIES / ALBERT M. MUIZ, JR. AND THOMAS C. OGUINN
MARKETING COMMUNICATIONS TRENDS IN THE EMERGING GLOBAL MARKETPLACE / H. DAVID HENNESSEY
DEVELOPMENTS IN MARKETING COMMUNICATION TECHNOLOGIES
THE FUTURE OF TELEVISION ADVERTISING / TINA M. LOWREY, L.J. SHRUM, AND JOHN A. MCCARTY
ELECTRONIC MARKETING AND MARKETING COMMUNICATIONS : THE ROLE OF TECHNOLOGY / JOHN O CONNOR, EAMONN GALVIN, AND MARTIN EVANS
RECENT DEVELOPMENTS IN BELOWTHELINE MARKETING COMMUNICATIONS / CHRIS FILL
INTEGRATED MARKETING COMMUNICATIONS AND THE EMERGING ROLE OF THE WEBSITE / THOMAS W. GRUEN
WORD OF MOUTH : THE OLDEST, NEWEST MARKETING MEDIUM / GEORGE R. SILVERMAN
RETHINKING MARKETING COMMUNICATION STYLES
MARKETING COMMUNICATION IN A POSTMODERN WORLD / A. FUAT FIRAT AND LARS THGER CHRISTENSEN
HYPERMODERNITY AND THE NEW MILLENNIUM : SCIENTIFIC LANGUAGE AS A TOOL FOR MARKETING COMMUNICATIONS / ERIC J. ARNOULD AND ELISABETH TISSIER-DESBORDES
IDENTITY IN MARKETING COMMUNICATIONS : AN ETHICS OF VISUAL REPRESENTATION / JANET L. BORGERSON AND JONATHAN E. SCHROEDER
THE COMMUNICATION OF MARKETING : A CRITICAL ANALYSIS OF DISCURSIVE PRACTICE / DOUGLAS BROWNLIE AND MICHAEL SAREN.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| bvnumber | BV020023925 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| dewey-full | 658.8/02 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/02 658.802 |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 0199276951 9780199276950 0199276943 9780199276943 |
| language | English |
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| spelling | Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel Oxford, England Oxford Univ. Press 2005 XX, 299 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Communicatie gtt Communication en marketing Klantgerichtheid gtt Marketing gtt Kommunikation Communication in marketing Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s DE-604 Marktkommunikation (DE-588)4131075-5 s DE-188 Kommunikationspolitik (DE-588)4232471-3 s Kimmel, Allan J. Sonstige (DE-588)143092332 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013345261&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing communication new approaches, technologies, and styles Communicatie gtt Communication en marketing Klantgerichtheid gtt Marketing gtt Kommunikation Communication in marketing Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
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| title | Marketing communication new approaches, technologies, and styles |
| title_auth | Marketing communication new approaches, technologies, and styles |
| title_exact_search | Marketing communication new approaches, technologies, and styles |
| title_full | Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel |
| title_fullStr | Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel |
| title_full_unstemmed | Marketing communication new approaches, technologies, and styles ed. by Allan J. Kimmel |
| title_short | Marketing communication |
| title_sort | marketing communication new approaches technologies and styles |
| title_sub | new approaches, technologies, and styles |
| topic | Communicatie gtt Communication en marketing Klantgerichtheid gtt Marketing gtt Kommunikation Communication in marketing Kommunikationsstrategie (DE-588)4201794-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Communicatie Communication en marketing Klantgerichtheid Marketing Kommunikation Communication in marketing Kommunikationsstrategie Kommunikationspolitik Marktkommunikation Unternehmen Aufsatzsammlung |
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