Marketing research: an applied approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England [u.a.]
Financial Times/Prentice Hall
2005
|
| Ausgabe: | Updated 2. European Ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XXIII, 753 S. Ill., graph. Darst. |
| ISBN: | 0273695304 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV020022216 | ||
| 003 | DE-604 | ||
| 005 | 20051212 | ||
| 007 | t | ||
| 008 | 050906s2005 xxkad|| |||| 00||| eng d | ||
| 010 | |a 2005040157 | ||
| 020 | |a 0273695304 |c pbk. |9 0-273-69530-4 | ||
| 035 | |a (OCoLC)62531781 | ||
| 035 | |a (DE-599)BVBBV020022216 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-19 |a DE-2070s | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.83 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Malhotra, Naresh K. |e Verfasser |0 (DE-588)139970096 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b an applied approach |c Naresh K. Malhotra ; David F. Birks |
| 250 | |a Updated 2. European Ed. | ||
| 264 | 1 | |a Harlow, England [u.a.] |b Financial Times/Prentice Hall |c 2005 | |
| 300 | |a XXIII, 753 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |x Methodology | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forschungsmethode |0 (DE-588)4155046-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Forschungsmethode |0 (DE-588)4155046-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Birks, David F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-013343570 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804133585051975680 |
|---|---|
| any_adam_object | |
| author | Malhotra, Naresh K. Birks, David F. |
| author_GND | (DE-588)139970096 |
| author_facet | Malhotra, Naresh K. Birks, David F. |
| author_role | aut aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm d f b df dfb |
| building | Verbundindex |
| bvnumber | BV020022216 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)62531781 (DE-599)BVBBV020022216 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Updated 2. European Ed. |
| format | Book |
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| id | DE-604.BV020022216 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:11:03Z |
| institution | BVB |
| isbn | 0273695304 |
| language | English |
| lccn | 2005040157 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013343570 |
| oclc_num | 62531781 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-2070s |
| owner_facet | DE-19 DE-BY-UBM DE-2070s |
| physical | XXIII, 753 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Financial Times/Prentice Hall |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied approach Naresh K. Malhotra ; David F. Birks Updated 2. European Ed. Harlow, England [u.a.] Financial Times/Prentice Hall 2005 XXIII, 753 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Forschungsmethode (DE-588)4155046-8 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Birks, David F. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malhotra, Naresh K. Birks, David F. Marketing research an applied approach Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4155046-8 (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_fullStr | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_full_unstemmed | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Marketing research Marketing research Methodology Marketing (DE-588)4037589-4 gnd Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketing research Methodology Marketing Forschungsmethode Marktforschung Marketingforschung |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach |