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Marketing: vom klassischen Marketing zu Customer Relationship Management und E-Business

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Bibliographic Details
Main Authors:	Ergenzinger, Rudolf (Author), Thommen, Jean-Paul 1953- (Author)
Format:	Book
Language:	German
Published:	Zürich Versus 2005
Edition:	2., erw. und aktualisierte Aufl.
Series:	Wirtschaft + Management 2
Subjects:	Marketing Erfolgsfaktor Entwicklung
Online Access:	Inhaltstext Inhaltsverzeichnis
Physical Description:	517 S. Ill., graph. Darst. 240 mm x 170 mm
ISBN:	3039090305

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MARC


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Record in the Search Index

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physical	517 S. Ill., graph. Darst. 240 mm x 170 mm
publishDate	2005
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publisher	Versus
record_format	marc
series	Wirtschaft + Management
series2	Wirtschaft + Management
spelling	Ergenzinger, Rudolf Verfasser aut Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen 2., erw. und aktualisierte Aufl. Zürich Versus 2005 517 S. Ill., graph. Darst. 240 mm x 170 mm txt rdacontent n rdamedia nc rdacarrier Wirtschaft + Management 2 Marketing (DE-588)4037589-4 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Entwicklung (DE-588)4113450-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Erfolgsfaktor (DE-588)4197034-2 s DE-604 Entwicklung (DE-588)4113450-3 s 1\p DE-604 Thommen, Jean-Paul 1953- Verfasser (DE-588)120268531 aut Wirtschaft + Management 2 (DE-604)BV013400099 2 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2638007&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013318480&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ergenzinger, Rudolf Thommen, Jean-Paul 1953- Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business Wirtschaft + Management Marketing (DE-588)4037589-4 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Entwicklung (DE-588)4113450-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4197034-2 (DE-588)4113450-3
title	Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business
title_auth	Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business
title_exact_search	Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business
title_full	Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen
title_fullStr	Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen
title_full_unstemmed	Marketing vom klassischen Marketing zu Customer Relationship Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen
title_short	Marketing
title_sort	marketing vom klassischen marketing zu customer relationship management und e business
title_sub	vom klassischen Marketing zu Customer Relationship Management und E-Business
topic	Marketing (DE-588)4037589-4 gnd Erfolgsfaktor (DE-588)4197034-2 gnd Entwicklung (DE-588)4113450-3 gnd
topic_facet	Marketing Erfolgsfaktor Entwicklung
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volume_link	(DE-604)BV013400099
work_keys_str_mv	AT ergenzingerrudolf marketingvomklassischenmarketingzucustomerrelationshipmanagementundebusiness AT thommenjeanpaul marketingvomklassischenmarketingzucustomerrelationshipmanagementundebusiness

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