Endorsements in advertising: a social history
"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Jefferson, NC
McFarland
2005
|
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Zusammenfassung: | "This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher. |
| Beschreibung: | VII, 231 S. Ill. 23 cm |
| ISBN: | 078642043X |
Internformat
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| 520 | 3 | |a "This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher. | |
| 648 | 4 | |a Geschichte 1900-2000 | |
| 648 | 7 | |a Geschichte 1919-2003 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Advertising |x Moral and ethical aspects |z United States |x History |y 20th century | |
| 650 | 4 | |a Advertising |z United States |x History |y 20th century | |
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Datensatz im Suchindex
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|---|---|
| adam_text | ENDORSEMENTS IN ADVERTISING / SEGRAVE, KERRY : 2005
TABLE OF CONTENTS / INHALTSVERZEICHNIS
TESTIMONIALS GET OFF TO A ROCKY START: THE YEARS TO 1919
TESTIMONIALS ARRIVE, 1920S
THE ETHICS OF TESTIMONIALS, 1929
THE FTC LOOKS ASKANCE: HOLLYWOOD LOVES LUX SOAP, 1930S
ENDORSEMENTS HIT A LONG SLOW PERIOD, 1940-1974
TESTIMONIALS BOOM IN THE MODERN ERA, 1975-2003
ATHLETES DOMINATE THE FIELD, 1975-2003
LEGAL POINTS, GOVERNMENT AGENCIES, MEDICAL MEN
AND SCAMS
MISTAKES, PITFALLS, AND BAD BOYS
STATISTICS, MONEY, AND EFFECTIVENESS
CONCLUSION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| author | Segrave, Kerry 1944- |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)57515046 (DE-599)BVBBV019994053 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1900-2000 Geschichte 1919-2003 gnd |
| era_facet | Geschichte 1900-2000 Geschichte 1919-2003 |
| format | Book |
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| indexdate | 2024-07-09T20:10:21Z |
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| spelling | Segrave, Kerry 1944- Verfasser (DE-588)135542766 aut Endorsements in advertising a social history Kerry Segrave Jefferson, NC McFarland 2005 VII, 231 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier "This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized"--Provided by publisher. Geschichte 1900-2000 Geschichte 1919-2003 gnd rswk-swf Ethik Geschichte Advertising Moral and ethical aspects United States History 20th century Advertising United States History 20th century Werbung (DE-588)4065541-6 gnd rswk-swf Person (DE-588)4134819-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Person (DE-588)4134819-9 s Geschichte 1919-2003 z DE-604 http://www.loc.gov/catdir/toc/ecip056/2005001968.html Table of contents LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013315899&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Segrave, Kerry 1944- Endorsements in advertising a social history Ethik Geschichte Advertising Moral and ethical aspects United States History 20th century Advertising United States History 20th century Werbung (DE-588)4065541-6 gnd Person (DE-588)4134819-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4134819-9 (DE-588)4078704-7 |
| title | Endorsements in advertising a social history |
| title_auth | Endorsements in advertising a social history |
| title_exact_search | Endorsements in advertising a social history |
| title_full | Endorsements in advertising a social history Kerry Segrave |
| title_fullStr | Endorsements in advertising a social history Kerry Segrave |
| title_full_unstemmed | Endorsements in advertising a social history Kerry Segrave |
| title_short | Endorsements in advertising |
| title_sort | endorsements in advertising a social history |
| title_sub | a social history |
| topic | Ethik Geschichte Advertising Moral and ethical aspects United States History 20th century Advertising United States History 20th century Werbung (DE-588)4065541-6 gnd Person (DE-588)4134819-9 gnd |
| topic_facet | Ethik Geschichte Advertising Moral and ethical aspects United States History 20th century Advertising United States History 20th century Werbung Person USA |
| url | http://www.loc.gov/catdir/toc/ecip056/2005001968.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013315899&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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