Crossing the chasm: marketing and selling high-tech products to mainstream customers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
HarperBusiness
2002
|
| Ausgabe: | Rev. ed., [Nachdr.] |
| Schlagworte: | |
| Beschreibung: | XXI, 227 S. graph. Darst. |
Internformat
MARC
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| 100 | 1 | |a Moore, Geoffrey A. |d 1946- |e Verfasser |0 (DE-588)13788222X |4 aut | |
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| 250 | |a Rev. ed., [Nachdr.] | ||
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| 300 | |a XXI, 227 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed., [Nachdr.] |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2025-01-27T13:00:55Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013313921 |
| oclc_num | 492053630 |
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| owner_facet | DE-384 |
| physical | XXI, 227 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | HarperBusiness |
| record_format | marc |
| spelling | Moore, Geoffrey A. 1946- Verfasser (DE-588)13788222X aut Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore Rev. ed., [Nachdr.] New York, NY HarperBusiness 2002 XXI, 227 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Industries de pointe ram Marketing ram Vente - Technologie ram Marketing (DE-588)4037589-4 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 s Technische Innovation (DE-588)4431027-4 s Marketing (DE-588)4037589-4 s Innovationsmanagement (DE-588)4161817-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moore, Geoffrey A. 1946- Crossing the chasm marketing and selling high-tech products to mainstream customers Industries de pointe ram Marketing ram Vente - Technologie ram Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd Spitzentechnologie (DE-588)4124236-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4431027-4 (DE-588)4124236-1 (DE-588)4161817-8 |
| title | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_auth | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_exact_search | Crossing the chasm marketing and selling high-tech products to mainstream customers |
| title_full | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_fullStr | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_full_unstemmed | Crossing the chasm marketing and selling high-tech products to mainstream customers Geoffrey A. Moore |
| title_short | Crossing the chasm |
| title_sort | crossing the chasm marketing and selling high tech products to mainstream customers |
| title_sub | marketing and selling high-tech products to mainstream customers |
| topic | Industries de pointe ram Marketing ram Vente - Technologie ram Marketing (DE-588)4037589-4 gnd Technische Innovation (DE-588)4431027-4 gnd Spitzentechnologie (DE-588)4124236-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Industries de pointe Marketing Vente - Technologie Technische Innovation Spitzentechnologie Innovationsmanagement |
| work_keys_str_mv | AT mooregeoffreya crossingthechasmmarketingandsellinghightechproductstomainstreamcustomers |