Successful television and radio advertising:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY u.a.
MacGraw-Hill
1959
|
| Series: | McGraw-Hill series in marketing and advertising
|
| Subjects: | |
| Physical Description: | XV, 648 S. Ill., graph. Darst. |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Seehafer, Eugene F. Laemmar, Jack W. |
| author_facet | Seehafer, Eugene F. Laemmar, Jack W. |
| author_role | aut aut |
| author_sort | Seehafer, Eugene F. |
| author_variant | e f s ef efs j w l jw jwl |
| building | Verbundindex |
| bvnumber | BV019990158 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.R3 |
| callnumber-search | HF6146.R3 |
| callnumber-sort | HF 46146 R3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 35700 |
| ctrlnum | (OCoLC)377741 (DE-599)BVBBV019990158 |
| dewey-full | 659.14 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14 |
| dewey-search | 659.14 |
| dewey-sort | 3659.14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019990158 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:10:16Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013312094 |
| oclc_num | 377741 |
| open_access_boolean | |
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| physical | XV, 648 S. Ill., graph. Darst. |
| publishDate | 1959 |
| publishDateSearch | 1959 |
| publishDateSort | 1959 |
| publisher | MacGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing and advertising |
| spelling | Seehafer, Eugene F. Verfasser aut Successful television and radio advertising Gene F. Seehafer ; Jack W. Laemmar New York, NY u.a. MacGraw-Hill 1959 XV, 648 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing and advertising Publicité radiophonique Publicité télévisée Radio gtt Reclame gtt Televisie gtt Radio advertising Television advertising Laemmar, Jack W. Verfasser aut |
| spellingShingle | Seehafer, Eugene F. Laemmar, Jack W. Successful television and radio advertising Publicité radiophonique Publicité télévisée Radio gtt Reclame gtt Televisie gtt Radio advertising Television advertising |
| title | Successful television and radio advertising |
| title_auth | Successful television and radio advertising |
| title_exact_search | Successful television and radio advertising |
| title_full | Successful television and radio advertising Gene F. Seehafer ; Jack W. Laemmar |
| title_fullStr | Successful television and radio advertising Gene F. Seehafer ; Jack W. Laemmar |
| title_full_unstemmed | Successful television and radio advertising Gene F. Seehafer ; Jack W. Laemmar |
| title_short | Successful television and radio advertising |
| title_sort | successful television and radio advertising |
| topic | Publicité radiophonique Publicité télévisée Radio gtt Reclame gtt Televisie gtt Radio advertising Television advertising |
| topic_facet | Publicité radiophonique Publicité télévisée Radio Reclame Televisie Radio advertising Television advertising |
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