APA-Zitierstil (7. Ausg.)

Seehafer, E. F., & Laemmar, J. W. (1959). Successful television and radio advertising. MacGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Seehafer, Eugene F., und Jack W. Laemmar. Successful Television and Radio Advertising. New York, NY u.a: MacGraw-Hill, 1959.

MLA-Zitierstil (9. Ausg.)

Seehafer, Eugene F., und Jack W. Laemmar. Successful Television and Radio Advertising. MacGraw-Hill, 1959.