Manual of international marketing:
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Wiesbaden
Gabler
2006
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | http://deposit.dnb.de/cgi-bin/dokserv?id=2649474&prov=M&dok_var=1&dok_ext=htm Inhaltsverzeichnis Klappentext |
| Physical Description: | 584 S. Ill., graph. Darst. |
| ISBN: | 3834900397 9783834900395 |
Staff View
MARC
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Record in the Search Index
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| adam_text |
Table
Foreword
Introduction
Thomas
Global Marketing
Global Brand Identity
Nielas
Global Brand Management
Karen D. Halpert
Global Customer Interaction
Christa Wilhelm -
International Product Launch
Gabriele Gundel,
Global versus Local Marketing
Frank Hermann
Intercultural Marketing
J.
International Brand Portfolio Management
Peter
Marketing Management
Brand Alignment
Dietmar
B2B Marketing
Adriana
Modular
Dr. Ralf
Retail
Prof. Dr. Roland Mattmüller, Dr. Ralph Tunder -
Table of
Strategic
Barbara
Tailor-Made
Christina
Marketing Organization Efficiency
Annegret Reinhardt-Lehmann,
Brand
Brand Architecture
Wolfgang Orians
Brand Building
Ivo
Regional Brand Expansion (Financial Services)
Michaela
Branding
Angela Nelissen
Brand Value Management
Dr. Wulff-Axel Schmidt, Dr.
In Association with
Corporate Brand Identity
Christian Schubert, Hans
Long-term Brand Migration
Stefan
Brand Desirability
Dr. UlfSantjer-PUMAAG
Umbrella Brand Strategy
Alexander
Regional Brand Expansion (Retail)
Guido Renggli,
Corporate Brand Building
Peter Caspar
Manual
Marketing Communications
Detection
Dr,
Image Campaign _
Dirk Miller - Siemens AG
Marketing Communications Controlling _ 431
Jens-Thomas Pietralla, Andreas
Marketing
Jörg Dohmen, Dr. Wolfgang Armbrecht - BMW Group
Online
Markus Hinz - AutoScout24 and ScoutMedia24
Viral
Michael Rüthnick, Robert Moffett - Masterfoods Inc.
Customer Relations
Community Marketing _ 505
Timo
Customer Service
Rainer Bürkle -
Customer Retention System
Harald
Interactive Marketing
Thorsten
Innovation
Petra
Integrated Customer Retention
Martin
Table of Contents
Manual
The Manual of
world of contemporary international marketing. Leading expens from some of the most
renown international companies around offer their lake on J8 key issues of modern-
day marketing, covering fields such as Brand Value Management, international Brand
Portfolio Management, Global Customer Interaction and
Displayed in the newest
both a precise model for its field and a hands-on management process that helps
marketing managers, corporate executives and financial investors
implement and evaluate measures and strategies in todays and tomorrow's global
marketing arena. |
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV019937659 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)76894073 (DE-599)BVBBV019937659 |
| dewey-full | 380.1 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation 330 - Economics |
| dewey-raw | 380.1 330 |
| dewey-search | 380.1 330 |
| dewey-sort | 3380.1 |
| dewey-tens | 380 - Commerce, communications, transportation 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV019937659 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T09:06:30Z |
| institution | BVB |
| isbn | 3834900397 9783834900395 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013225119 |
| oclc_num | 76894073 |
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| physical | 584 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Gabler |
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| spelling | Praxishandbuch Internationales Marketing Manual of international marketing Thomas Heilmann (ed.) 1. ed. Wiesbaden Gabler 2006 584 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Heilmann, Thomas Sonstige oth http://deposit.dnb.de/cgi-bin/dokserv?id=2649474&prov=M&dok_var=1&dok_ext=htm Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013225119&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013225119&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Manual of international marketing Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4143413-4 |
| title | Manual of international marketing |
| title_alt | Praxishandbuch Internationales Marketing |
| title_auth | Manual of international marketing |
| title_exact_search | Manual of international marketing |
| title_full | Manual of international marketing Thomas Heilmann (ed.) |
| title_fullStr | Manual of international marketing Thomas Heilmann (ed.) |
| title_full_unstemmed | Manual of international marketing Thomas Heilmann (ed.) |
| title_short | Manual of international marketing |
| title_sort | manual of international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Aufsatzsammlung |
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