Kumar, S., & Phrommathed, P. (2005). New product development: An empirical study of the effects of innovation strategy, organization learning and market conditions. Springer.
Chicago-Zitierstil (17. Ausg.)Kumar, Sameer, und Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions. New York: Springer, 2005.
MLA-Zitierstil (9. Ausg.)Kumar, Sameer, und Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions. Springer, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.