Holdings: Services marketing :: THWS Bibkatalog

Services marketing: integrating customer focus across the firm

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] McGraw-Hill/Irwin 2006
Edition:	4. ed.
Subjects:	Administración Dienstensector Industrias de servicios - Mercadeo Klantgerichtheid Marketing Mercadeo Mercadotecnia Servicio al cliente Service industries > Marketing Customer services Qualitätsmanagement Dienstleistungsbetrieb Kundenorientierung Wettbewerbsstrategie Kundenmanagement Dienstleistung Europa Lehrbuch Fallstudiensammlung
Physical Description:	XXVII, 708 S. Ill., graph. Darst.
ISBN:	0072961945

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Record in the Search Index

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title	Services marketing integrating customer focus across the firm
title_auth	Services marketing integrating customer focus across the firm
title_exact_search	Services marketing integrating customer focus across the firm
title_full	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_fullStr	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_full_unstemmed	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
title_short	Services marketing
title_sort	services marketing integrating customer focus across the firm
title_sub	integrating customer focus across the firm
topic	Administración Dienstensector gtt Industrias de servicios - Mercadeo Klantgerichtheid gtt Marketing gtt Mercadeo Mercadotecnia Servicio al cliente Service industries Marketing Customer services Marketing Qualitätsmanagement (DE-588)4219057-5 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistung (DE-588)4012178-1 gnd
topic_facet	Administración Dienstensector Industrias de servicios - Mercadeo Klantgerichtheid Marketing Mercadeo Mercadotecnia Servicio al cliente Service industries Marketing Customer services Qualitätsmanagement Dienstleistungsbetrieb Kundenorientierung Wettbewerbsstrategie Kundenmanagement Dienstleistung Europa Lehrbuch Fallstudiensammlung
work_keys_str_mv	AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm

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